Organic Hojicha Powder

I haven't tried many hojicha brands yet, but this one is a solid choice. The flavor is smooth and well-balanced, with a hinted roasted aroma that's not too overpowering. I found that cold-whisking it seems to bring out more of its earthy, nutty notes, making it taste richer. It also mixes well without too many clumps.

Before I bought this brand, I reviewed the AprikaLife Hojicha as the best I could find. It was good, but this is much better. I find the taste to be stronger and more caramel-y than the AprikaLife brand. There are mixed reviews on this product, because people seem to not like the taste of Hojicha, which is subjective. Sometimes, I prefer the taste of this to matcha which can be more earthy and grassier.If I had to describe the taste of Hojicha, I would say that it tastes more caramel-like with roasted tones, similar to Thai tea. It doesn’t have the strong grassy notes of Matcha. I use this powder to make a latte every morning. I add 1 ½ tsp of Hojicha powder to whole milk and whisk it on the stove while heating it up, then I add monk fruit sweetener as desired. The mixability is much better than matcha, I find that the powder dissolves very easily, no clumps and barely needs to be whisked. Another reason to consume Hojicha over matcha is that it has an even lower caffeine content, with 5-10g of caffeine per serving as opposed to matcha which is 30-45g of caffeine per serving. I am sensitive to caffeine so I feel like I don’t need to worry with Hojicha since the caffeine content is so low.

First Hojicha purchase and would recommend. Tastes earthy and nutty, very delicious

very good this should be at the top of the list for hojicha on amazon

Pretty good. Has a strong roasted flavor, with hints of dark chocolate. Not too much natural sweetness. It is very fine and sifts very nicely, but also has a very noticeable astringency that leaves your mouth feeling very dry. It is nice that it comes in a large size, however.

Really enjoying this. Tastes just like my local coffee shop's hojicha lattes, I wouldn't be surprised if it's the same thing they use...

If you don't particularly like matcha for whatever reason this is not going to change your mind about matcha.

This is my first time ever having hojicha. I recently became a matcha lover and enthusiast. This lives up to all the reviews I saw on TikTok and read on here. It smells like dark chocolate. And it tastes like a a very robust roasted nutty dark chocolate. Lovely after taste. As my first introduction to hojicha, I’m genuinely impressed and will be buying again. This will be my go to while I explore other brands. I am just about to make another cup. 👏🏽👏🏽

I’m a big fan of hojicha powder when I don’t feel like having matcha. It can taste a bit powdery, but that’s just the nature of the drink. I follow the instructions on the package and always end up with a delicious drink, whether hot or cold. Very good quality and amount for the price.

Sono soddisfatta del prodotto, il sapore tostato ricorda un mix di cioccolato, nocciole, e caffè. Consiglio di prepararlo anche con del latte vegetale, ricordando che ogni latte vegetale ha un sapore un po’ diverso e il risultato può variare.

Excellent quality!

Schmeckt super als iced latte. Inhalt sollte trotzdem in ein anderes luftdichts Behältnis gefüllt werden um die Qualität beizubehalten.

Great taste