Consumer Neuroscience
Product ID: 338099978
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Sold byAmazon UKDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO
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Description
- ISBN-13: 9780262036597
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The...
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