--- product_id: 32128266 title: "Escape from the Ivory Tower: A Guide to Making Your Science Matter" brand: "nancy baron" price: "£32.85" currency: GBP in_stock: true reviews_count: 9 url: https://www.desertcart.co.uk/products/32128266-escape-from-the-ivory-tower-a-guide-to-making-your store_origin: GB region: United Kingdom --- # Escape from the Ivory Tower: A Guide to Making Your Science Matter **Brand:** nancy baron **Price:** £32.85 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Escape from the Ivory Tower: A Guide to Making Your Science Matter by nancy baron - **How much does it cost?** £32.85 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/32128266-escape-from-the-ivory-tower-a-guide-to-making-your) ## Best For - nancy baron enthusiasts ## Why This Product - Trusted nancy baron brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Escape from the Ivory Tower: A Guide to Making Your Science Matter - Image 1](https://m.media-amazon.com/images/I/61WB+++VesL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ exactly what I need to get my science across *by J***W on Reviewed in the United States on August 18, 2010* This book is an invaluable resource to scientists who are interested in increasing the broader impacts of their work. Focusing on several different aspects of outreach, including a wide range of media (from blogs through TV interviews) the book gives factual, clear and direct pointers for scientists interested in taking those first timid steps outside the lab. The book is written in a matter-of fact style, and nearly every page has useful hints from a variety of voices. Clearly the author and her team are speaking from years of experience in helping scientists navigate the mazes of press interviews and policy outreach.I think the strongest message to scientists that this book conveys is to not be afraid to take the step outside the lab. If you do solid science this book will help you make that science matter more. If you know that your work is interesting, this book will help you share your passion with others, and if your work has the potential to improve people's lives, the environment or our understanding of how the world works, this book will help you make sure that your message gets across to the widest range of people with the least amount of distortion.I have been waiting for a book like this to help me. This book has already inspired me to reach out to non-traditional venues and has helped me become more enthusiastic about the work that I already love. ### ⭐⭐⭐⭐⭐ A savvy guidebook for all scientists *by J***R on Reviewed in the United States on October 28, 2010* This book does a great job of drawing scientists out of the laboratory and into the limelight, and giving them the practical advice and skills they need to be comfortable and effective in its glare. The author is particularly knowledgeable, since she is both an experienced journalist and a professional communications trainer. What's more, the book offers valuable tips from prominent science journalists and policy makers; and telling stories from scientists themselves about successful, and not-so-successful, communications efforts.The book's guidance ranges from how to develop and communicate messages, to how to give effective interviews and interact with policy makers. And besides practical information, the book offers extremely useful insights into the culture of journalists and policy makers, giving scientists the understanding they need to communicate effectively across what is sometimes a considerable cultural gulf.The book is both a savvy how-to book and a persuasive "why-to" book, explaining why scientists need to escape from their ivory tower. It warns for example that those researchers who elect not to engage with journalists and policy makers to communicate their knowledge of environmental issues "may be ceding the debate to those who know far less, or arrive with a self-serving agenda that shortchanges the best interests of society and the natural world."Although the book is aimed primarily at environmental scientists, it is invaluable for any researcher seeking to reach a wider audience. In fact, given that every scientist will find it necessary to communicate his/her work more broadly at some point, this excellent book should be on every scientist's bookshelf. ### ⭐⭐⭐⭐⭐ Step up and step out of the Ivory Tower! *by J***H on Reviewed in the United States on February 8, 2012* In this book, Nancy Baron challenges us scientists to not only communicate our science effectively and intentionally, but to do science that matters. It's not a one-way street, where after the science is done, you get it out there. She's proposing a two-way process where you think about how your science matters before you even design your hypothesis. She takes the mystery out of what drives the media and policy world, gives you the tools to deliver your message, and provides encouragement when you've stuck your neck out there. The kernels of wisdom and tools in each chapter are great. Pithy, funny, and dead-on, "Escape from the Ivory Tower," is a Message Box in itself. And the message is...do science that matters and get your science out there. At a time when our global environmental challenges are great scientists must contribute to the solutions. This book is a challenge to us scientists to step up and step out of the Ivory Tower. The world needs our creative ideas and results, so stop hoarding away your important results in those little-read journals and get out there and do some solutions-based science.Bottom line is: Get this book, it's essential reading for the next wave of science. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/32128266-escape-from-the-ivory-tower-a-guide-to-making-your](https://www.desertcart.co.uk/products/32128266-escape-from-the-ivory-tower-a-guide-to-making-your) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-21*