--- product_id: 316702031 title: "Brow Power Universal Eyebrow Pencil" brand: "it cosmetics" price: "£33.25" currency: GBP in_stock: true reviews_count: 5 category: "It Cosmetics" url: https://www.desertcart.co.uk/products/316702031-brow-power-universal-eyebrow-pencil store_origin: GB region: United Kingdom --- # Nourishing antioxidants & biotin blend Universal shade adapts to all hair colors Waterproof formula for all-day wear Brow Power Universal Eyebrow Pencil **Brand:** it cosmetics **Price:** £33.25 **Availability:** ✅ In Stock ## Summary > 🎯 Brow Power That Works as Hard as You Do ## Quick Answers - **What is this?** Brow Power Universal Eyebrow Pencil by it cosmetics - **How much does it cost?** £33.25 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/316702031-brow-power-universal-eyebrow-pencil) ## Best For - it cosmetics enthusiasts ## Why This Product - Trusted it cosmetics brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Nourish While You Define:** Infused with antioxidants, biotin, and green tea to keep brows healthy and vibrant. - • **Effortless Universal Match:** One pencil, every brow—customize your look with buildable coverage that blends seamlessly. - • **Paraben-Free & Skin-Friendly:** Safe for all skin types, this pencil cares as much as it performs. - • **All-Day Waterproof Confidence:** Stay flawless rain or shine with a smudge-proof, long-lasting formula that won’t quit. - • **Natural Finish, Professional Impact:** Achieve perfectly defined, natural-looking brows that elevate your everyday style. ## Overview IT Cosmetics Brow Power Universal Eyebrow Pencil is a versatile, buildable eyebrow enhancer designed to adapt to all hair colors and shapes. Featuring a nourishing, waterproof formula enriched with antioxidants, biotin, and green tea, it delivers natural-looking, long-lasting definition while caring for your brows. Paraben-free and suitable for all skin types, this pencil is a must-have for professionals seeking effortless, polished brows that keep up with their busy lifestyle. ## Description IT Cosmetics Brow Power Universal Eyebrow Pencil is designed to blend with any color and define every shape. Featuring a nourishing, waterproof formula infused with antioxidants, biotin and green tea. This brow pencil transforms all hair colors based on how much pressure you apply— Creating defined natural looking eyebrows. Review: Love this eyebrow pencil great shade repeat purchase Review: One of my favourite brands and product. Looks very natural. Definitely recommend it. ## Features - Designed to blend with any color and define every shape - Featuring a nourishing, waterproof formula - Helps to boost your appearance ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B003VPTA2U | | ASIN | B003VPTA2U | | Age Range Description | Adult | | Best Sellers Rank | #188,404 in Beauty ( See Top 100 in Beauty ) #1,519 in Eyebrow Color | | Brand Name | It Cosmetics | | Color | Multicolor | | Coverage | buildable | | Customer Reviews | 4.6 4.6 out of 5 stars (5,214) | | Customer reviews | 4.6 4.6 out of 5 stars (5,214) | | Date First Available | 6 August 2012 | | Finish Type | Natural | | Global Trade Identification Number | 00893224002703 | | Is Discontinued By Manufacturer | No | | Item Dimensions | 15.1 x 2 x 15 centimeters | | Item Form | Pencil | | Item Type Name | Eyebrow Pencil | | Item Weight | 0.34 Ounces | | Item model number | HV-PEF8-9F50 | | Manufacturer | IT Cosmetics | | Manufacturer | IT Cosmetics | | Manufacturer Part Number | AIT-029 | | Material Features | Paraben Free | | Model Number | HV-PEF8-9F50 | | Number of Items | 1 | | Other Special Features of the Product | Long Lasting | | Package Type Name | Box | | Product Benefits | Nourishing, Defines and Shapes | | Product Dimensions | 15.1 x 2.01 x 15.01 cm; 9.64 g | | Skin Tone | All | | Skin Type | All | | Specialty | Waterproof | | UPC | 893224002703 | | Unit Count | 1 Count | ## Product Details - **Brand:** It Cosmetics - **Colour:** Multicolor - **Item form:** Pencil - **Material features:** Paraben Free - **Product benefits:** Nourishing, Defines and Shapes ## Images ![Brow Power Universal Eyebrow Pencil - Image 1](https://m.media-amazon.com/images/I/31kOaozrnbL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Will the brow color cover stray gray hairs?** A: I have a couple grays and I think it covers them pretty well. **Q: How many ounces/grams is this pencil?** A: The brow power pencil is .16 g or .0056 oz. **Q: What color is it?** A: The colour is light - but - if you press harder it goes darker- It goes from blonde to black - excellent product and great for all colour brows - **Q: Is this the travel size that ulta used to have at checkout as a travel size?** A: It is the full size. I had also found the travel size at Ulta but they didn't have it the last two or three times I was there. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by L***A on 5 February 2026* Love this eyebrow pencil great shade repeat purchase ### ⭐⭐⭐⭐⭐ Review *by S***H on 20 January 2026* One of my favourite brands and product. Looks very natural. Definitely recommend it. ### ⭐⭐⭐⭐⭐ Review *by R***E on 8 July 2025* Lo uso hace años. Color neutral y duradero aunque dudes o nades. ## Frequently Bought Together - IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush - IT Cosmetics CC+ Cream Illumination - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Radiant Finish, 1.08 fl oz - IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/316702031-brow-power-universal-eyebrow-pencil](https://www.desertcart.co.uk/products/316702031-brow-power-universal-eyebrow-pencil) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-16*