---
product_id: 30971945
title: "Lasting Performance Long Lasting Foundation 101 Ivory Beige"
brand: "max factor"
price: "£22.81"
currency: GBP
in_stock: true
reviews_count: 13
category: "Max Factor"
url: https://www.desertcart.co.uk/products/30971945-lasting-performance-long-lasting-foundation-101-ivory-beige
store_origin: GB
region: United Kingdom
---

# Long-lasting wear up to 6+ hours True-to-color Ivory Beige shade Lightweight, silicone-based formula Lasting Performance Long Lasting Foundation 101 Ivory Beige

**Brand:** max factor
**Price:** £22.81
**Availability:** ✅ In Stock

## Summary

> ✨ Glow longer, look flawless — your skin’s new best friend!

## Quick Answers

- **What is this?** Lasting Performance Long Lasting Foundation 101 Ivory Beige by max factor
- **How much does it cost?** £22.81 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/30971945-lasting-performance-long-lasting-foundation-101-ivory-beige)

## Best For

- max factor enthusiasts

## Why This Product

- Trusted max factor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Application:** Creamy texture blends seamlessly with just one layer
- • **True-to-You Shade Match:** Ivory Beige delivers a perfect, natural tone for all skin types
- • **Confidence in Every Drop:** Waterproof and touch-proof for a flawless look that lasts
- • **Flawless All-Day Coverage:** Full, matte finish that stays put without caking or fading
- • **Skin-Loving Lightweight Formula:** Silicone blend feels natural and breathable, never greasy

## Overview

Max Factor’s Lasting Performance Foundation in Ivory Beige offers a lightweight, silicone-based cream formula that provides full, matte coverage with a true-to-skin color match. Designed for all skin types, it delivers a natural, breathable feel while lasting over 6 hours without smudging, caking, or fading. Waterproof and touch-proof, this foundation ensures a flawless, smooth finish that enhances healthier-looking skin all day long.

## Description

This foundation feels natural on the skin because it is specially designed with silicones that feel lighter and less greasy than some traditional oil based formulas.

Review: Max Factor is Wonderful - If you don't have this in your makeup collection. Your missing out. Throw,away that concelear.and all that crap that claims to hide large pores,blemishes,scars,age spots.. TaDa.. This is all you need. a light dusting of powder if u must and setting spray. I have poor damaged skin from mold. I have spent $$$$ on every dam new foundation,( that I can afford) to hide these imperfections that's made me so self conscious for years. I would apply layer of this . dab of that .. I could still see the constant reminder of the damage that was done. Only to have to go wash it off because it got cakey,smeared,didn't cover or hide anything... Then start all over. I moisturize,used a damp sponge and "1" just one layer and I was shocked. But still not holding my expectations to high... I continued with doing eyeshadow .. And then applied a tiny mix of primer and pea size amount of foundation over top of the foundation I did in the beginning with a damp beauty blender.. (Only because I'm so used to applying so much...i felt very insecure about the what ifs in the hours to come)..i used no powder or setting spray. My makeup did not smear.cake up.turn blotchy.melt .oxide,or fade in 6 hours.would have last longer but it was late so I washed my face after getting home to get ready for bed. ( Everybodys diffrent). No perfume smell and feels like nothing is on your face. It's very light so your not suffocating your skin. I usually wear the next color up from ivory. *I'm blonde with green eyes.. i got ivory beige. It's very true to it's color. . So you get Excellent coversge. True to color match. Touch proof.no harsh smell.creamy blends out well.. what are you waiting for gEt it before it's too late
Review: Still the Best - I used this makeup for decades before it was discontinued. Since then, I have tried many other foundations, some extraordinarily expensive, that did not perform as well as this inexpensive Max Factor. Seems as good as the original, and at 71, I've already gotten compliments from younger women on how nice my makeup looks. Two cosmetic saleswomen have asked if I'm wearing foundation at all.

## Features

- Healthier-looking skin
- For a flawless look
- Skin is looking smooth and sexy

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00378QU9W |
| Additional Features | Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #362,827 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #162 in CC Facial Creams |
| Brand Name | Max Factor |
| Color | Cranberry |
| Container Type | Bottle |
| Country as Labeled | Ireland |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 1,722 Reviews |
| Finish Types | Matte |
| Item Dimensions | 1.8 x 0.8 x 4.3 inches |
| Item Form | Cream |
| Item Weight | 0.04 Kilograms |
| Manufacturer | Max Factor |
| Manufacturer Part Number | W-C-3668 |
| Material Type Free | Gluten Free |
| Model Number | W-C-11223 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless,Smooth |
| Recommended Uses For Product | Waterproof |
| Skin Tone | All |
| Skin Type | All |
| UPC | 080878057269 885187642591 |
| Unit Count | 1 Count |

## Product Details

- **Color:** Cranberry
- **Item Form:** Cream
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Waterproof
- **Skin Type:** All

## Images

![Lasting Performance Long Lasting Foundation 101 Ivory Beige - Image 1](https://m.media-amazon.com/images/I/71KQAVttloL.jpg)

## Available Options

This product comes in different **Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Max Factor is Wonderful
*by G***J on September 15, 2018*

If you don't have this in your makeup collection. Your missing out. Throw,away that concelear.and all that crap that claims to hide large pores,blemishes,scars,age spots.. TaDa.. This is all you need. a light dusting of powder if u must and setting spray. I have poor damaged skin from mold. I have spent $$$$ on every dam new foundation,( that I can afford) to hide these imperfections that's made me so self conscious for years. I would apply layer of this . dab of that .. I could still see the constant reminder of the damage that was done. Only to have to go wash it off because it got cakey,smeared,didn't cover or hide anything... Then start all over. I moisturize,used a damp sponge and "1" just one layer and I was shocked. But still not holding my expectations to high... I continued with doing eyeshadow .. And then applied a tiny mix of primer and pea size amount of foundation over top of the foundation I did in the beginning with a damp beauty blender.. (Only because I'm so used to applying so much...i felt very insecure about the what ifs in the hours to come)..i used no powder or setting spray. My makeup did not smear.cake up.turn blotchy.melt .oxide,or fade in 6 hours.would have last longer but it was late so I washed my face after getting home to get ready for bed. ( Everybodys diffrent). No perfume smell and feels like nothing is on your face. It's very light so your not suffocating your skin. I usually wear the next color up from ivory. *I'm blonde with green eyes.. i got ivory beige. It's very true to it's color. . So you get Excellent coversge. True to color match. Touch proof.no harsh smell.creamy blends out well.. what are you waiting for gEt it before it's too late

### ⭐⭐⭐⭐⭐ Still the Best
*by S***N on July 25, 2025*

I used this makeup for decades before it was discontinued. Since then, I have tried many other foundations, some extraordinarily expensive, that did not perform as well as this inexpensive Max Factor. Seems as good as the original, and at 71, I've already gotten compliments from younger women on how nice my makeup looks. Two cosmetic saleswomen have asked if I'm wearing foundation at all.

### ⭐⭐⭐⭐ really good!
*by J***R on February 22, 2015*

I really like max factor foundation, wish it was sold in stores! This particular color is still a bit dark for my skin tone (I'm porcelain), but I live that this is the perfect weight and coverage!

## Frequently Bought Together

- Max Factor Lasting Performance Long Lasting Foundation 101 Ivory Beige
- Lasting Performance Long Lasting Foundation - 102 Pastelle by Max Factor for Women - 35 ml Foundation
- Max Factor Pan Stik Foundation, 25 Fair

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.uk/products/30971945-lasting-performance-long-lasting-foundation-101-ivory-beige](https://www.desertcart.co.uk/products/30971945-lasting-performance-long-lasting-foundation-101-ivory-beige)

---

*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-06-28*