Branded Entertainment in Korea
Product ID: 308369633
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£66.41
1
Sold byAmazon UKDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO
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Description
- ISBN-13: 9780367205317
'Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics and regulations of branded entertainment in Korea,...
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