--- product_id: 290759414 title: "Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz" brand: "seventh generation" price: "£20.00" currency: GBP in_stock: true reviews_count: 13 category: "Seventh Generation" url: https://www.desertcart.co.uk/products/290759414-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23 store_origin: GB region: United Kingdom --- # 6x enzyme-powered stain fight 60% less plastic & eco-friendly 66 loads in 23oz bottle Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz **Brand:** seventh generation **Price:** £20.00 **Availability:** ✅ In Stock ## Summary > 🌍 Clean smarter, live greener—join the laundry revolution! ## Quick Answers - **What is this?** Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz by seventh generation - **How much does it cost?** £20.00 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/290759414-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Soft & Fresh Results:** Leaves fabrics feeling luxuriously soft and smelling fresh, even after tough teen and pet laundry days. - • **Compact & Sustainable:** 66 loads packed into a sleek 23oz bottle using 60% less plastic and 50% less water—clean clothes, cleaner planet. - • **Certified Safer Choice:** EPA Safer Choice certified for a toxin-free clean that aligns with your values and busy lifestyle. - • **Powerful 6-Enzyme Formula:** Ultra-concentrated cleaning agents tackle stubborn stains and odors with professional-grade efficiency. - • **Effortless Precision Dosing:** One firm squeeze delivers the perfect detergent amount every time—no guesswork, no waste. ## Overview Seventh Generation Ultra Power Plus Laundry Detergent offers a highly concentrated formula with 6 powerful enzymes in a compact 23.1 fl oz bottle, delivering 66 loads per container. Featuring easy-dose technology for precise use, it reduces plastic by 60% and water by 50%, while being EPA Safer Choice certified. Designed for effective stain removal and fabric softness, it’s a sustainable, high-performance choice for eco-conscious professionals. ## Description Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations. Review: Favorite detergent so far - Lasts a while for a small bottle. I love that 1 squirt gives you the amount you need for a load each time. Scent free and seems to work well Review: Extremely compact - This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough. ## Features - Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need - 6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants - Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about - Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle - Safer Choice EPA Certified ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08WV69C9B | | Allergen Information | Sulphites Free | | Best Sellers Rank | #2,618 in Health & Household ( See Top 100 in Health & Household ) #36 in Liquid Laundry Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Customer Reviews | 4.6 out of 5 stars 10,605 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 00732913449736 | | Item Dimensions | 2.4 x 3.85 x 8.81 inches | | Item Form | Liquid | | Item Weight | 1.74 Pounds | | Liquid Volume | 23.1 Fluid Ounces | | Manufacturer | Unilever | | Material Feature | Concentrated | | Material Features | Concentrated | | Material Type Free | Phthalate Free | | Model Number | 0732913449736 | | Number of Items | 1 | | Part Number | 0732913449736 | | Product Benefits | Concentrate | | Scent | Ultra Power Plus | | Skin Type | All | | Specific Uses For Product | Machine Wash | | UPC | 732913449736 | | Unit Count | 23.1 Fluid Ounces | ## Product Details - **Brand:** Seventh Generation - **Item Form:** Liquid - **Material Type Free:** Phthalate Free - **Scent:** Ultra Power Plus - **Unit Count:** 23.1 Fluid Ounces ## Images ![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71uLZp6Ht7L.jpg) ## Available Options This product comes in different **Size, Scent** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Favorite detergent so far *by S***S on May 13, 2026* Lasts a while for a small bottle. I love that 1 squirt gives you the amount you need for a load each time. Scent free and seems to work well ### ⭐⭐⭐⭐⭐ Extremely compact *by B***A on May 12, 2026* This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough. ### ⭐⭐⭐⭐⭐ Easy pour! *by J***A on May 4, 2026* This literally just arrived and I wanted to test it out. The cap did work well for me, the right (controlled) amount poured, not too much. It was also clean and not dripping. The ingredients are much better and skin friendly. The cost is a little higher than other options. ## Frequently Bought Together - Seventh Generation Laundry Detergent, 23 oz (66 Loads) Ultra Concentrated EasyDose, Power+ Clean Scent - Seventh Generation Dishwasher Detergent Packs for sparkling dishes Free & Clear Dishwasher Tabs (72 Count) - Seventh Generation Foaming Dish Spray, 3 Refills and 1 Sprayhead, 16 Fl Oz (Pack of 3) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/290759414-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23](https://www.desertcart.co.uk/products/290759414-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-11*