Inside the Mind of Sales: How to Understand the Mind & Sell Anything
Product ID: 272552283
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REAL BOOKS. REAL EXPERIENCE. REAL AUTHOR. NOT AI GENERATED. Discover the psychology of selling, understand buying decisions, and learn to sell more effectively without pressure, manipulation, or outdated techniques. Includes the bonus Rapid Learning Accelerator Audio Programme to help programme your mind for success. Designed to reinforce the book's techniques and help you develop more effective sales habits. Are you losing sales you should be winning? Why do customers hesitate, raise objections, or choose your competitors? Have you ever delivered a great presentation, answered every question, and still walked away without the sale? What if you understood what really happens inside your customer's mind? Successful selling isn't just about what you say. It's about understanding how people think, feel, and decide. Inside the Mind of Sales reveals the psychology behind buying behaviour and practical communication, persuasion, and sales techniques to build trust, influence decisions, and win more business. This is not recycled generic sales advice. From award winning, international bestselling author Derek Borthwick, whose books have reached over 100,000 readers and listeners worldwide. Drawing on over 30 years of international business experience, Derek shares insights into selling, negotiation, communication, and the psychology of influence. His work with international organisations and senior executives brings a practical perspective to selling in competitive markets. Why traditional sales techniques often fail Customers don't decide on facts and logic alone. Emotions, perceptions, trust, and unconscious influences all shape buying decisions. Understanding these factors can change how you approach sales conversations, build relationships, handle objections, and present solutions. What you'll learn: • Understand buying psychology and customer behaviour • Build rapport, credibility, and trust with customers • Persuade effectively without being pushy • Identify customer needs, motivations, and buying signals • Ask better questions and discover what customers want • Handle objections with confidence and professionalism • Present products and services with genuine value • Influence decisions through communication and body language • Negotiate effectively and overcome resistance • Close more sales while building lasting relationships Two books in one Part One: The Buying Mind. Discover the psychology behind buying decisions, including emotions, perception, motivation, trust, and customer behaviour. Part Two: The Sales Process. Apply these principles from building rapport and identifying needs to handling objections, influencing decisions, and closing the sale. Learn from real experience, not just theory. With over 30 years of international business experience, Derek understands the realities of selling, negotiating, and influencing people in competitive environments. Whether you're a sales professional, account manager, entrepreneur, business owner, or simply want to become more persuasive, you'll find practical strategies you can apply immediately. Understand the customer. Influence the decision. Win more business. If you're ready to improve your sales skills, understand buying psychology, and become more confident in sales conversations, this book will show you how. Scroll up and click "Buy Now" to start selling more effectively today. Review: Great read - Very insightful and helpful, confirming and furthering knowledge of methods I hear within my own experiences. Will probably read multiple times Review: A Great Read! Not JUST For People In Sales, but Perfect For ANY Business! - This book has already been a huge help! I also have read How To Talk to Anybody, Public Speaking - How to Speak Effectively Without Fear, and How To Read Anybody by this author as well and I really like how all of these books reference each other and integrate together to provide a very well rounded education in communication and human relations. Derek not only provides techniques for understanding communication and body language, but he also discusses the science behind the how and why people communicate the way they do. The information contained in this book is helpful not only in a business environment, but also in personal/home environments as well and can help with all aspects of life . The accompanying bonus audio is also extremely helpful as well. I listen to it just before bedtime and it helps to get me relaxed. I’d highly recommend this book!
| Best Sellers Rank | #177,745 in Books ( See Top 100 in Books ) #35 in Public Relations (Books) #80 in Market Research Business (Books) #142 in Marketing & Consumer Behavior |
| Customer Reviews | 4.6 out of 5 stars 291 Reviews |
C**N
Great read
Very insightful and helpful, confirming and furthering knowledge of methods I hear within my own experiences. Will probably read multiple times
C**H
A Great Read! Not JUST For People In Sales, but Perfect For ANY Business!
This book has already been a huge help! I also have read How To Talk to Anybody, Public Speaking - How to Speak Effectively Without Fear, and How To Read Anybody by this author as well and I really like how all of these books reference each other and integrate together to provide a very well rounded education in communication and human relations. Derek not only provides techniques for understanding communication and body language, but he also discusses the science behind the how and why people communicate the way they do. The information contained in this book is helpful not only in a business environment, but also in personal/home environments as well and can help with all aspects of life . The accompanying bonus audio is also extremely helpful as well. I listen to it just before bedtime and it helps to get me relaxed. I’d highly recommend this book!
T**M
It’s was good
I liked most of it.. over all not bad. Not a favorite but could be to others ..
G**E
Rare knowledge on sales
Love it! Engaging, clear, structured. Great book with insights that will help me achieve my targets and more. I am excited and inspired! That was a copy paste from my review on the ebook. Listening to the audible is much better for me as I’m time poor, and a Territory Manager on the road. Perfect to upskill as I drive between appointments! The narrator is clear and professional and really easy to listen to. Amazes me what we pick up through the different senses. I have shared this with my own sales team. Especially good for conquering our own behaviours when the reptile brain takes over!
H**Y
Fascinating book.
This is a fascinating book packed full of useful information which is applicable to both a business and personal environment. It is written in a clear easy to follow format which makes it very enjoyable to read. I have been in business for a long time and reading this book does you make you realise that there are always new ideas to take onboard. It is also refreshing to visit ideas which might have been used previously but were either forgotten about or not put into practice anymore. The author is obviously a very thoughtful , understanding individual and I would definitely recommend this book.
K**I
Useful
Incredible book I use it every day during my morning role play phone calls at work!
D**C
Amazing book
Really helped me out and learn new methods that will help me out when making sales definitely buying and giving it a read !
A**S
It was ok
The first part of the book starts off pretty interesting but more on psychology than sales. Then eventually towards the middle and end sales is brought up which I found to be the generic sales lingo.
L**R
Great read for all
I related to many of the topics the author covered, both in my professional and personal life. Definately grab a copy !!
F**O
Very nice book on selling, NLP informed, covering also selling process
Very nice book on selling with very useful advice. The chapters are very short and it's an easy read, very good for busy people. Although the author pushes the 'psychological side' of sellings, it does so in a very NLP informed way and condense it in very good manner. Beside psychology of selling, the author also details the commercial side of selling process, thus providing also technical skills along with setting the proper mindset of the seller. I enjoyed the reading, but I think I would enjoyed more as a full-time seller. Also this book clearly state a truth that is know to everyone who is seriously involved in selling and is : DO NOT LIE. Adjusting seller's attitude should be seen as a way to improve communication but basically nothing sells better than the truth, and being consistent with that will make also the seller better at sellings, and more than it will also make the seller most consistent and happy, counting on a network of commercial relationships that are based on a true attitude and true statements.
A**A
Inside the mind of sales
Very helpful
A**R
Excellent read!
This is a great book for someone interested in a career in sales. I would recommend reading it more than once.
S**B
Superb read
If you are looking for a sales refresher or new to the wonderful profession of selling then this is a must. I have read many books on sales, been on numerous sales courses but this unravels the working of the mind in easy to relate to sections. Even those that consider themselves to be ' not a sales person' topics like presenting, dealing with difficult people provide a great insight into doing your job better.
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