--- product_id: 272156111 title: "Pure White 20 Volume Developer, 470ml" brand: "clairol professional" price: "£26.70" currency: GBP in_stock: true reviews_count: 5 category: "Clairol Professional" url: https://www.desertcart.co.uk/products/272156111-pure-white-20-volume-developer-470ml store_origin: GB region: Great Britain --- # added conditioners & hypoallergenic translucent gel consistency 470ml generous size Pure White 20 Volume Developer, 470ml **Brand:** clairol professional **Price:** £26.70 **Availability:** ✅ In Stock ## Summary > ✨ Unlock salon-perfect color with every drop! 💇‍♀️ ## Quick Answers - **What is this?** Pure White 20 Volume Developer, 470ml by clairol professional - **How much does it cost?** £26.70 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/272156111-pure-white-20-volume-developer-470ml) ## Best For - clairol professional enthusiasts ## Why This Product - Trusted clairol professional brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Versatile Use:** Perfectly compatible with bowl, brush, or applicator bottle for salon or at-home styling. - • **Gentle on Scalp:** Hypoallergenic and ammonia-free formula minimizes irritation for sensitive skin. - • **Value-Packed Size:** Generous 470ml bottle designed to last through multiple color sessions, saving you time and money. - • **Effortless Application:** Smooth gel formula ensures even spreadability without drips or mess. - • **Consistent, Predictable Results:** Achieve flawless, professional-grade hair color every time with Clairol’s trusted developer. ## Overview Clairol Professional Pure White 20 Volume Developer is a translucent gel formula designed for predictable, even hair color and lightening results. Its hypoallergenic, ammonia-free blend includes conditioners to protect and soothe the scalp, making it ideal for all hair types. The 470ml bottle offers excellent value and versatile application methods, ensuring professional-quality results whether in the salon or at home. ## Description Clairol professional clairoxide clear liquid developer provides a translucent liquid gel consistency for predictable hair color and lightening results every time. Review: Me encantó como quedó el color de mi cabello con este producto. Excellent developer. The creamy texture is ideal because it mixes very well and doesn't drip. I used it with professional hair dye and the result was even and predictable. It didn't irritate my scalp, and the size is quite generous. Very good value for money. I would buy it again without hesitation. Review: This saved a set of bedding after a weird middle of the night bad bloody nose left a mess. Plain cold water didn't work. Spray remover didn't work. Tried this as it reacts with proteins (you need protein enzyme remover for this type of stain) and after leaving it on the stains a few hours and rising, it was lighter. I kept doing this every few hours for the day and the stains are all gone. On the pillow I applied and left in the sun and a few hours later the spot disappeared. Now this was an on white bedding. If you use this on colours, test the area first. ## Features - Recommended for bowl and brush or applicator bottle - Allows for easy spreadability - Features added conditioners ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07D8X4SRJ | | ASIN | B07D8X4SRJ | | Best Sellers Rank | #155,076 in Beauty ( See Top 100 in Beauty ) #1,919 in Permanent Hair Color | | Brand Name | Clairol Professional | | Color | White | | Container Type | Bottle | | Customer Reviews | 4.7 4.7 out of 5 stars (4,606) | | Customer reviews | 4.7 4.7 out of 5 stars (4,606) | | Date First Available | 2 November 2018 | | Global Trade Identification Number | 00070018114358 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Gel | | Item Weight | 1.1 Pounds | | Item model number | 81584029 | | Manufacturer | Clairol | | Manufacturer | Clairol | | Material Features | Hypoallergenic | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Benefits | Covers Gray & Conditions | | Product Dimensions | 6.6 x 6.6 x 20.83 cm; 498.95 g | | UPC | 070018114358 | | Unit Count | 16 Milliliters | ## Product Details - **Brand:** Clairol Professional - **Colour:** White - **Item form:** Gel - **Package information:** Bottle - **Product benefits:** Covers Gray & Conditions ## Images ![Pure White 20 Volume Developer, 470ml - Image 1](https://m.media-amazon.com/images/I/61yIfhIgcHL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can i use this with the wella color charm t18 toner?** A: Yes. I use two parts developer to one part toner. **Q: Can you use it by itself?** A: Thank you for contacting Clairol Professional! You should not use this product by itself. You can mix this product with any Clairol Professional Hair Color or lightener. **Q: i have a few white hairs that i like to selectively dye black, which developer should i use for this?** A: Thank you for reaching out to Clairol and asking this product question. Taking white hair to black is a little more complicated than choosing the correct developer. When you go2 levels darker you need to fill the hair before color application as the missing pigments from the hair need to be replaced on white hair before going from a level 10 to a level 1. This will not be a one step process. Pro Tip: When covering gray hair for best coverage use 20 volume developer with our Wella permanent hair color. Please give us a call to assist you with formulating the best products to have you reach your desired end result. Please call our Licensed Stylist's at 1-866-722-4146 we are happy to talk hair color with you anytime. Have a Beautiful Clairol Hair Day! **Q: When using this to lighten brunette hair to prepare for fashion colors, what else do i need for this project? Do iNeedToUseFoilOnTheAreasI lighten?** A: If you want to streak the hair than use the foil ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by L***R on 9 February 2026* Me encantó como quedó el color de mi cabello con este producto. Excellent developer. The creamy texture is ideal because it mixes very well and doesn't drip. I used it with professional hair dye and the result was even and predictable. It didn't irritate my scalp, and the size is quite generous. Very good value for money. I would buy it again without hesitation. ### ⭐⭐⭐⭐⭐ Review *by C***A on 2 March 2025* This saved a set of bedding after a weird middle of the night bad bloody nose left a mess. Plain cold water didn't work. Spray remover didn't work. Tried this as it reacts with proteins (you need protein enzyme remover for this type of stain) and after leaving it on the stains a few hours and rising, it was lighter. I kept doing this every few hours for the day and the stains are all gone. On the pillow I applied and left in the sun and a few hours later the spot disappeared. Now this was an on white bedding. If you use this on colours, test the area first. ### ⭐⭐⭐⭐⭐ Review *by ケ***イ on 17 September 2025* The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice. ## Frequently Bought Together - Clairol Professional Pure White 20 Volume Hair Developers for Lightening & Gray Coverage - COLORCHARM Powder Hair Lightener Sachet Up to 7 Levels of Lift Dust Free 1.1 Fl Oz Packaging May Vary - Color Charm Charm Hair Toner --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/272156111-pure-white-20-volume-developer-470ml](https://www.desertcart.co.uk/products/272156111-pure-white-20-volume-developer-470ml) --- *Product available on Desertcart Great Britain* *Store origin: GB* *Last updated: 2026-04-23*