Marketing Research Kit for Dummies
Product ID: 27133581
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework . You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Review: Great marketing research book that is detailed and well written. - Great book that gives you a lot of tools. I bought the book as well as the ebook. Hyman is thorough, while also understanding of the wide range (of ability) of readers in his audience. He gives a lot of tools that can directly help you on your marketing research journey. I teach this course at a college and several of the students bought this and found it useful. Review: excellent intro to the essential basics of marketing research - excellent intro to the essential basics of marketing research - well worth the purchase price. Especially useful for me were the definitions and descriptions of statistical analyses used in MR.
| Best Sellers Rank | #1,999,022 in Books ( See Top 100 in Books ) #515 in Business Marketing #614 in Market Research Business (Books) |
| Customer Reviews | 4.2 out of 5 stars 52 Reviews |
C**.
Great marketing research book that is detailed and well written.
Great book that gives you a lot of tools. I bought the book as well as the ebook. Hyman is thorough, while also understanding of the wide range (of ability) of readers in his audience. He gives a lot of tools that can directly help you on your marketing research journey. I teach this course at a college and several of the students bought this and found it useful.
W**C
excellent intro to the essential basics of marketing research
excellent intro to the essential basics of marketing research - well worth the purchase price. Especially useful for me were the definitions and descriptions of statistical analyses used in MR.
S**N
Cover bent
Product arrived on time. Disappointed in the condition of the front cover. Bent all the way down. Not that big of a deal and will keep but disappointing being that is was bought “new”.
S**A
Interesting & clear to understand
Had to buy this for school. Turned out to be very interesting even outside of class.
J**.
Getting into the world of marketing
I am in marketing major and this book helped me to gain additional knowledge that I wouldn’t know at school. It is a book for starter to get a feel of the marketing world shortcut at a glance.
J**T
I could find pretty much everything in this book on Google
I could find pretty much everything in this book on Google, so it was kind of a waste of money. If you do buy it, make sure you get the hard copy. I realized too late that maybe the only useful thing this book has to offer is on the accompanying CD (using Excel for some basic analysis), but I bought the ebook and was past my return window.
W**I
A solid resource for market research
Hyman has done his homework and put together a solid framework for market research. If you're looking for a method that you can follow and obtain quality data for marketing decisions then this is a great place to start.
A**N
Money well spent
Got an A in the class. Book was brand new condition no issues
T**9
Four Stars
Very basic but then again, it does say for dummies ;-)
J**D
Brilliant introduction to the subject
Very thorough introduction to the subject--contains everything you need to get started in marketing research. The authors obviously have tremendous acumen in marketing yet manage to convey even the most abstruse topics with great clarity and humor. I bought this book because I am thinking of starting a business and needed some guidance on doing the marketing research, and this book gave me some great ideas to get going on this.
S**N
High level and not applicable
Unfortunately it was too basic and high level to be of any use. Working in marketing , I didn't recognise most of the ideas it
A**R
Book arrived without DVD
Did anyone else have this issue? Is the content now online vs. via DVD?
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