Ogilvy on Advertising

Gran libro si estudias publicidad o afin.

Einer der Klassiker, die es sich auf jeden Fall lohnt, zu lesen. Erzählt ja indirekt vom Aufstieg der Konsumgesellschaft, und vom Wertewandel. Gerade wer nich aus der Werbebranche kommt, oder sich bestens mit Adblockern auskennt, kann hier etwas für sich mitnehmen, zumindest wenn er einen Draht für Zeitgeschichte hat. Es muß ja nicht immer Krieg und Kolonialpolitik sein.

Un libro senza tempo che - a dispetto dell'età - ogni persona che si occupa di marketing o advertising dovrebbe leggere. Ha il pregio di essere un libro pieno di concetti teorici abbinati a molti casi di studio/esempi pratici che non possono non tornare utili nel trasmettere la filosofia di Ogilvy. Alcune pagine/capitolo sono effettivamente anacronistici e poco irrilevanti ma nel complesso il libro rimane una pietra miliare nella letteratura di settore. Qualche punto in meno lo darei per la condizione non perfetta in cui ho ricevuto il libro ma quello è un altro aspetto.

A great read to get a base on marketing

David Ogilvy’s Ogilvy on Advertising is nothing short of essential reading for anyone in marketing, advertising, or business. Written with the wit, wisdom, and no-nonsense clarity of a true industry pioneer, this book is packed with timeless principles that remain as relevant today as when they were first published. Ogilvy doesn’t just theorize—he delivers hard-earned, battle-tested advice on everything from crafting irresistible copy and understanding consumer psychology to choosing the right agency and running effective campaigns. His insights are backed by real-world success, making this far more than just a textbook; it’s a masterclass from the man who built one of the most legendary ad agencies in history. What sets this book apart is its brutal honesty. Ogilvy pulls no punches—he tells you what works, what doesn’t, and why most advertising fails. Whether you’re a rookie looking to break into the industry or a seasoned pro in need of a refresher, Ogilvy on Advertising is a goldmine of knowledge. If you want to learn from the best, this is it. Five stars—an absolute must-read!