WILEY Marketing 5.0: Technology for Humanity
Product ID: 261531212
🌐IoT & blockchain integration
📱Omnichannel 'Whatever-Whenever-Wherever' delivery
🤖AI-powered marketing automation
£54.64
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Description
📈 Elevate your marketing game with the future-proof playbook of Marketing 5.0!
- NEXT GEN TECH ADOPTION - Leverage IoT, blockchain, and augmented reality to stay ahead in the digital marketing race.
- PURPOSE DRIVEN MARKETING - Incorporate corporate activism and ethical tech use to resonate with socially conscious audiences.
- CUTTING EDGE AI INTEGRATION - Harness artificial intelligence to automate and personalize marketing like never before.
- AGILE PERSONALIZED MARKETING - Master 'segments of one' and agile strategies to meet evolving consumer behaviors.
- OMNICHANNEL CUSTOMER EXPERIENCE - Deliver seamless service anytime, anywhere with the 'Whatever-Whenever-Wherever' model.
Marketing 5.0 by Philip Kotler is a definitive guide for modern marketers, blending advanced technologies like AI, IoT, and blockchain with evolving consumer behaviors. This book offers actionable insights on agile marketing, personalized customer experiences, and ethical corporate activism, making it essential for professionals navigating the digital transformation of marketing.
Specifications
| Best Sellers Rank | #102,291 in Books ( See Top 100 in Books ) #133 in Accounting Theory #301 in Sales & Selling #512 in Marketing |
| Customer reviews | 4.6 4.6 out of 5 stars (372) |
| Dimensions | 16 x 2.79 x 23.11 cm |
| Edition | 1st |
| ISBN-10 | 1119668514 |
| ISBN-13 | 978-1119668510 |
| Item weight | 1.05 Kilograms |
| Language | English |
| Print length | 224 pages |
| Publication date | 1 April 2021 |
| Publisher | John Wiley & Sons Inc |
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