---
product_id: 257799870
title: "Forming cream For Men, 50 gm"
brand: "american crew"
price: "£27.00"
currency: GBP
in_stock: true
category: "American Crew"
url: https://www.desertcart.co.uk/products/257799870-forming-cream-for-men-50-gm
store_origin: GB
region: United Kingdom
---

# Natural Shine Medium Hold Thicker Hair Look Forming cream For Men, 50 gm

**Brand:** american crew
**Price:** £27.00
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with the classic cream that means business.

## Quick Answers

- **What is this?** Forming cream For Men, 50 gm by american crew
- **How much does it cost?** £27.00 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/257799870-forming-cream-for-men-50-gm)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Boosts Hair Volume:** Formulation that makes hair appear thicker and fuller instantly.
- • **Natural, Healthy Shine:** Achieve a polished finish with a subtle, non-greasy glow.
- • **Effortless Style Control:** Medium hold that keeps your look sharp all day without stiffness.
- • **Beginner-Friendly Formula:** Perfect for those new to styling creams—easy to apply and versatile.
- • **Trusted American Craftsmanship:** Proudly made in the USA with a legacy of quality since 2012.

## Overview

American Crew Forming Cream is a versatile styling product offering medium hold and shine, designed to enhance hair thickness and pliability. Ideal for all hair types and perfect for professionals seeking a polished yet natural look, this 50 gm cream is a staple in men's grooming since 2012.

## Description

Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. Provides medium hold and medium shine

## Features

- Forming Cream provides hold, excellent pliability, and a natural shine.
- This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products
- Provides medium hold and medium shine.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000FZXGCE |
| ASIN  | B000FZXGCE |
| Best Sellers Rank | #6,084 in Beauty ( See Top 100 in Beauty ) #63 in Hair Styling Creams & Lotions |
| Brand Name | American Crew |
| Country of Publication | USA |
| Country of origin  | USA |
| Customer Reviews | 4.3 4.3 out of 5 stars (2,424) |
| Customer reviews | 4.3 4.3 out of 5 stars (2,424) |
| Date First Available  | 8 August 2012 |
| Hair Type | All |
| Is Discontinued By Manufacturer  | No |
| Item Form | liquid |
| Item Volume | 80.25 Milliliters |
| Item Weight | 0.2 Pounds |
| Item model number  | 781624780690 |
| Liquid Volume | 3 Fluid Ounces |
| Manufacturer | American Crew |
| Manufacturer  | American Crew |
| Material Type Free | [Possible_values: paraben free, sulphate free, alcohol free] |
| Number of Items | 1 |
| Product Benefits | Volumizing, Flexibility, Gloss, Easy to Use |
| Product Dimensions  | 6.1 x 6.1 x 3.56 cm; 90.72 g |
| Scent Name | original |
| UPC | 738678002780 |
| Unit Count | 51.75 Milliliters |

## Product Details

- **Hair type:** All
- **Liquid volume:** 3 Fluid Ounces
- **Material type free:** [Possible_values: paraben free, sulphate free, alcohol free]
- **Product benefits:** Volumizing, Flexibility, Gloss, Easy to Use
- **Scent:** original

## Images

![Forming cream For Men, 50 gm - Image 1](https://m.media-amazon.com/images/I/71HNLyP596L.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can I use these products in children ?**
A: I wouldn't suggest using this product "in" children. Although I don't see a problem with using it "on" their hair...

**Q: Can you wash this only with water or you need to use shampoo?**
A: It washes out with quite a bit of water so I would suggest a mild shampoo if you use a significant amount of this product in your hair. As an alternative, you can skip the shampoo and use conditioner on damp hair with a rinse after to clean most if not all of it out. I have thinning hair myself and have found this alternative to work quite well instead of using shampoo every day which strips your hair to some degree.

**Q: I have thick wavy medium length hair. Will this work to keep it back?**
A: I'm not sure what you mean by "keep it back".  What it does for me is gives me lots of body.  I have very baby-fine hair, so that's why I use it.  If you already have thick wavy hair, I don't think you'll want to use this.

**Q: American crew: bought 2 containers of forming cream. clearly different contents. one is like hand lotion. counterfeit? or new formula? it's horrible.**
A: Umm yah that’s fine. When you put on your hair add a little bit water mix it in your hand and then put it on your hair

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Styling Gel with Medium Hold & Shine, Travel Size, 1.7 oz
- American Crew Men's Hair Pomade, Like Styling Gel with Medium Hold & High Shine, Travel Size, 1.7 oz

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**Shop now:** [https://www.desertcart.co.uk/products/257799870-forming-cream-for-men-50-gm](https://www.desertcart.co.uk/products/257799870-forming-cream-for-men-50-gm)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-09-12*