--- product_id: 253503116 title: "Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond" price: "£34.40" currency: GBP in_stock: true reviews_count: 3 url: https://www.desertcart.co.uk/products/253503116-aesthetic-intelligence-how-to-boost-it-and-use-it-in store_origin: GB region: United Kingdom --- # Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond **Price:** £34.40 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond - **How much does it cost?** £34.40 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/253503116-aesthetic-intelligence-how-to-boost-it-and-use-it-in) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Brown, Pauline online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Exceptional book. While I’ve heard others provide general advice on related topics, those discussions don’t reach the depth, clarity and structure offered here. I took pages of notes while reading and will refer back to them throughout my career. The author is generous in sharing her expertise about the power of aesthetics and how “the other AI” can be used to propel your business. She also offers a framework for articulating your value proposition with guiding questions that walk you through how to convey your purpose and benefit to customers. The insights and strategies presented are accessible to all types of readers and professionals, whether you’re at the helm of your company, or – like me – able to influence and implement within one or two segments of an organization. Many of the concepts discussed are brought to life with clear examples of aesthetic successes (and missteps) across companies, spanning industries from fashion, retail and cosmetics to food, transportation and outdoor gear. In addition to her own credibility and experience as a business and thought leader, the author offers research findings that support and emphasize the importance of stimulating customers’ senses, making their experiences richer and more memorable – and therefore, your company more profitable. Great read. Review: Taken objectively, this is perhaps one of the best business books I’ve read. Although some will find her opinions provocative, I think Brown makes a solid case for the importance of aesthetics in both personal and professional sectors. The writing is generally quite good and clear, though repetitive in a couple of places. This is more an issue of editing, however, and doesn’t necessarily detract from the work as a whole. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #55,862 in Books ( See Top 100 in Books ) #308 in Marketing #755 in Business Processes & Infrastructure #773 in Economics | | Customer reviews | 4.6 4.6 out of 5 stars (108) | | Dimensions | 15.24 x 2.46 x 22.86 cm | | ISBN-10 | 0062883305 | | ISBN-13 | 978-0062883308 | | Item weight | 431 g | | Language | English | | Print length | 288 pages | | Publication date | 9 January 2020 | | Publisher | Harper Business | ## Images ![Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond - Image 1](https://m.media-amazon.com/images/I/71AJx2pl92L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by D***S on 30 December 2020* Exceptional book. While I’ve heard others provide general advice on related topics, those discussions don’t reach the depth, clarity and structure offered here. I took pages of notes while reading and will refer back to them throughout my career. The author is generous in sharing her expertise about the power of aesthetics and how “the other AI” can be used to propel your business. She also offers a framework for articulating your value proposition with guiding questions that walk you through how to convey your purpose and benefit to customers. The insights and strategies presented are accessible to all types of readers and professionals, whether you’re at the helm of your company, or – like me – able to influence and implement within one or two segments of an organization. Many of the concepts discussed are brought to life with clear examples of aesthetic successes (and missteps) across companies, spanning industries from fashion, retail and cosmetics to food, transportation and outdoor gear. In addition to her own credibility and experience as a business and thought leader, the author offers research findings that support and emphasize the importance of stimulating customers’ senses, making their experiences richer and more memorable – and therefore, your company more profitable. Great read. ### ⭐⭐⭐⭐⭐ Review *by A***A on 30 August 2020* Taken objectively, this is perhaps one of the best business books I’ve read. Although some will find her opinions provocative, I think Brown makes a solid case for the importance of aesthetics in both personal and professional sectors. The writing is generally quite good and clear, though repetitive in a couple of places. This is more an issue of editing, however, and doesn’t necessarily detract from the work as a whole. ### ⭐⭐⭐⭐⭐ Review *by S***N on 9 April 2020* Nothing that I hadn’t thought before but, as always with this kind of book, had never written down before. And it was interesting to read this all together. ## Frequently Bought Together - Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond - Future Luxe: What's Ahead for the Business of Luxury - The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/253503116-aesthetic-intelligence-how-to-boost-it-and-use-it-in](https://www.desertcart.co.uk/products/253503116-aesthetic-intelligence-how-to-boost-it-and-use-it-in) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-18*