--- product_id: 253306289 title: "Contagious: Why Things Catch On" price: "£24.30" currency: GBP in_stock: true reviews_count: 7 url: https://www.desertcart.co.uk/products/253306289-contagious-why-things-catch-on store_origin: GB region: United Kingdom --- # Top #8 in Advertising 4,341 reviews, 4.7⭐ avg 6 viral principles revealed Contagious: Why Things Catch On **Price:** £24.30 **Availability:** ✅ In Stock ## Summary > 🔥 Crack the code of contagious content and never miss the viral wave! ## Quick Answers - **What is this?** Contagious: Why Things Catch On - **How much does it cost?** £24.30 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/253306289-contagious-why-things-catch-on) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Real-World Case Studies:** Learn from viral successes ranging from luxury steakhouses to viral blender videos. - • **Proven Marketing Insights:** Backed by a decade of research from Wharton’s top marketing professor. - • **Bestseller with Social Proof:** Join thousands of professionals who rated it 4.7 stars and transformed their marketing game. - • **Actionable Strategies for All:** Whether CEO, entrepreneur, or health official, get practical tools to boost word-of-mouth. - • **Master the Science of Virality:** Unlock the 6 key principles that make ideas and products spread like wildfire. ## Overview Contagious by Jonah Berger is a New York Times bestseller that decodes why certain ideas and products go viral. Drawing on extensive research and compelling case studies, it reveals six fundamental principles driving social transmission and word-of-mouth. Perfect for marketers, managers, and entrepreneurs eager to amplify their message and join the ranks of viral success stories. ## Description The New York Times Bestseller That Explains Why Certain Products And Ideas Become Popular."Jonah Berger Knows More About What Makes Information 'Go Viral' Than Anyone In The World." --Daniel Gilbert, Author Of The Bestseller Stumbling On Happiness What Makes Things Popular? If You Said Advertising, Think Again. People Don'T Listen To Advertisements, They Listen To Their Peers. But Why Do People Talk About Certain Products And Ideas More Than Others? Why Are Some Stories And Rumors More Infectious? And What Makes Online Content Go Viral? Wharton Marketing Professor Jonah Berger Has Spent The Last Decade Answering These Questions. He'S Studied Why New York Times Articles Make The Paper'S Own Most E-Mailed List, Why Products Get Word Of Mouth, And How Social Influence Shapes Everything From The Cars We Buy To The Clothes We Wear To The Names We Give Our Children. In Contagious, Berger Reveals The Secret Science Behind Word-Of-Mouth And Social Transmission. Discover How Six Basic Principles Drive All Sorts Of Things To Become Contagious, From Consumer Products And Policy Initiatives To Workplace Rumors And Youtube Videos. Learn How A Luxury Steakhouse Found Popularity Through The Lowly Cheesesteak, Why Anti-Drug Commercials Might Have Actually Increased Drug Use, And Why More Than 200 Million Consumers Shared A Video About One Of The Most Boring Products There Is: A Blender. Contagious Provides Specific, Actionable Techniques For Helping Information Spread--For Designing Messages, Advertisements, And Content That People Will Share. Whether You'Re A Manager At A Big Company, A Small Business Owner Trying To Boost Awareness, A Politician Running For Office, Or A Health Official Trying To Get The Word Out, Contagious Will Show You How To Make Your Product Or Idea Catch On. Review: Quite Engaging loved it! - Exact book got the delivery before and started reading. Everyone no matter what your profession is should buy not costly at all worth the money gives you a sense of understanding and knowledge. knowledge is power! Review: Great book - THis is sueful for anyone looking to market in the new world of social media. Good examples, good insights. Go for it to learn or just enjoy ## Features - ISBN : 9781451686586 - Category Type : Marketing & Sales - Language of the text : English - Author : Jonah Berger (Author) - Publisher : Simon & Schuster: Reprint edition (May 3, 2016) - Binding : Paperback ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #6,651 in Books ( See Top 100 in Books ) #8 in Advertising #30 in Marketing #266 in Business Management & Leadership | | Customer Reviews | 4.7 out of 5 stars 4,341 Reviews | ## Images ![Contagious: Why Things Catch On - Image 1](https://m.media-amazon.com/images/I/716qKfyCzpL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Quite Engaging loved it! *by O***M on 31 July 2021* Exact book got the delivery before and started reading. Everyone no matter what your profession is should buy not costly at all worth the money gives you a sense of understanding and knowledge. knowledge is power! ### ⭐⭐⭐⭐⭐ Great book *by C***I on 22 November 2020* THis is sueful for anyone looking to market in the new world of social media. Good examples, good insights. Go for it to learn or just enjoy ### ⭐⭐⭐⭐⭐ La recette pour créer du contenu viral *by F***D on 3 August 2020* L’auteur explique sa recette composée de 6 ingrédients différents pour créer un contenu qui se propagera le plus largement, grâce à l’effet réseau. Chaque composante de cette viralité est très bien détaillée, et toujours illustrée par des exemples concrets pour bien assimiler chaque concept. Un livre qui intéressera tous ceux qui veulent améliorer le marketing de leur produit, service, ou contenu. A vous de lire maintenant… ## Frequently Bought Together - Contagious: Why Things Catch On - Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen - Made to Stick: Why Some Ideas Survive and Others Die --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/253306289-contagious-why-things-catch-on](https://www.desertcart.co.uk/products/253306289-contagious-why-things-catch-on) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-22*