--- product_id: 23627447 title: "Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz" brand: "bluette" price: "£28.26" currency: GBP in_stock: false reviews_count: 8 url: https://www.desertcart.co.uk/products/23627447-bluette-bluette-concentrated-liquid-laundry-bluing-16-fl-oz store_origin: GB region: United Kingdom --- # optical blue tint for whiter whites 16 fl oz concentrated liquid safe for delicate fabrics Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz **Brand:** bluette **Price:** £28.26 **Availability:** ❌ Out of Stock ## Summary > ✨ Elevate your whites to next-level brilliance 💧 ## Quick Answers - **What is this?** Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz by bluette - **How much does it cost?** £28.26 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/23627447-bluette-bluette-concentrated-liquid-laundry-bluing-16-fl-oz) ## Best For - bluette enthusiasts ## Why This Product - Trusted bluette brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted Legacy Formula:** A time-tested product beloved across generations, now rediscovered for modern laundry perfection. - • **Brilliantly Bright Whites:** A subtle blue tint creates an optical illusion that makes whites pop brighter than ever. - • **Gentle on Your Favorite Fabrics:** Formulated to be safe even for delicate materials, preserving your wardrobe’s integrity. - • **Concentrated Power in Every Drop:** 16 fluid ounces of potent liquid bluing ensures long-lasting whitening with minimal use. - • **Easy Integration into Your Routine:** Add at the start of the wash cycle for maximum whitening impact, unlike rinse-only alternatives. ## Overview Bluette Concentrated Liquid Laundry Bluing is a 16 fl oz fragrance-free liquid that enhances white and light-colored fabrics by adding a trace of blue, creating an optical illusion for brighter, whiter clothes. Safe for delicate fabrics and designed to be added at the start of the wash cycle, it’s a trusted, concentrated formula that revives your laundry with a heritage of proven results. ## Description Bluette functions as a laundry whitener because a trace of blue in the wash will enhance white and light-colored articles, making them appear whiter and brighter. It works because of an optical illusion called irradiation. Try Bluette for whiter whites. It is safe and gentle even on delicate fabrics. Laundry bluing is added to the detergent at the start of the wash cycle - unlike other laundry products that are added during the final rinse cycle. Review: The best whitener for clothing - my grandmother and mother used this for as long as I can remember. I STILL use it. i start filling up water with detergent then add the bluette little at a time. swirl the water then add whites and run a bit. let it soak for 30 mins and voila! the whitest t-shirts ever. Review: MIRACLE WORKER! - It makes my whites so clean and white. Seriously, works like a charm and I'm so happy I could find it on desertcart because they are hard to find in stores! ## Features - For whiter whites. - Trace of blue enhances white and light-colored articles. - Gentle enough even for delicate fabrics. - The package dimension of the product is 7.7"L x 2.7"W x 2.7"H ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B005OKVAP0 | | ASIN | B005OKVAP0 | | Best Sellers Rank | #347,596 in Health & Household ( See Top 100 in Health & Household ) #906 in Laundry Stain Removers | | Brand Name | Bluette | | Customer Reviews | 4.3 4.3 out of 5 stars (590) | | Date First Available | September 26, 2011 | | Formulation Type | Concentrated | | Global Trade Identification Number | 00041377701053 | | Is Discontinued By Manufacturer | No | | Item Dimensions | 1 x 1 x 1 inches | | Item Form | Liquid | | Item Weight | 16 ounces | | Item model number | LL-413716 | | Liquid Volume | 16 Fluid Ounces | | Manufacturer | Beauty Exchange LLC -- Dropship | | Manufacturer | Beauty Exchange LLC -- Dropship | | Material Features | concentrated | | Material Type Free | Fragrance Free | | Number of Items | 1 | | Product Dimensions | 1 x 1 x 1 inches; 1 Pounds | | Skin Type | All | | UPC | 041377701053 785923335360 767674300675 | | Unit Count | 16 Fluid Ounces | ## Product Details - **Brand:** Bluette - **Item Form:** Liquid - **Material Feature:** concentrated - **Material Type Free:** Fragrance Free - **Unit Count:** 16 Fluid Ounces ## Images ![Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz - Image 1](https://m.media-amazon.com/images/I/81najW0aZNL.jpg) ![Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz - Image 2](https://m.media-amazon.com/images/I/81Rf+55b2+L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: How much should I use this if I’m at the laundry Matt?** A: It’s ok , but bottle is small and expensive **Q: Can this be used to whiten whites on fabic that is multi colored?** A: No **Q: will this take out rogaine stains?** A: Liquid bluing does not remove stains. It's an optical illusory treatment. It leaves a pale wash of blue in white fabric to give the perception that it's whiter. I don't know what Rogaine is either. Meaning, what is its base. I am sure you can Google it. However, if its an oil based product GoJo/Goop take out all oils, but if it's just a dye based stain then vinegar or hydrogen peroxide would likely work. I never use bleach on stains. GoJo/Goop, vinegar and peroxide pretty much work on everything depending on the base of the stain. **Q: I have an off-white duvet cover that is yellowing. Will this work for it?** A: I have gotten yellowing sheets/pillowcases whiter. However, I was told you're really supposed to start using the bluing before it turns yellow. It's always worth a try as I had good luck with it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ The best whitener for clothing *by P***A on April 18, 2023* my grandmother and mother used this for as long as I can remember. I STILL use it. i start filling up water with detergent then add the bluette little at a time. swirl the water then add whites and run a bit. let it soak for 30 mins and voila! the whitest t-shirts ever. ### ⭐⭐⭐⭐⭐ MIRACLE WORKER! *by A***A on November 18, 2023* It makes my whites so clean and white. Seriously, works like a charm and I'm so happy I could find it on amazon because they are hard to find in stores! ### ⭐⭐⭐⭐ Does the job *by P***E on February 16, 2026* Works well, I just don’t like to be having to dilute so going back to vinegar and baking soda. ## Frequently Bought Together - Bluette Bluette Concentrated Liquid Laundry Bluing, 16 Fl Oz - Mrs. Stewart's Concentrated liquid bluing , 8 ounce - OxiClean White Revive Laundry Whitener and Stain Remover Powder, 3 lb --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/23627447-bluette-bluette-concentrated-liquid-laundry-bluing-16-fl-oz](https://www.desertcart.co.uk/products/23627447-bluette-bluette-concentrated-liquid-laundry-bluing-16-fl-oz) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-24*