---
product_id: 19210694
title: "Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz"
brand: "urban decay"
price: "£29.46"
currency: GBP
in_stock: true
reviews_count: 8
category: "Urban Decay"
url: https://www.desertcart.co.uk/products/19210694-urban-decay-subversion-lash-primer-lengthening-and-volumizing-mascara-primer
store_origin: GB
region: United Kingdom
---

# Buildable volume & length Nourishing Panthenol & Vitamin E Cruelty-free & paraben-free Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz

**Brand:** urban decay
**Price:** £29.46
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Unlock your boldest lashes yet — because your eyes deserve the spotlight!

## Quick Answers

- **What is this?** Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz by urban decay
- **How much does it cost?** £29.46 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/19210694-urban-decay-subversion-lash-primer-lengthening-and-volumizing-mascara-primer)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multi-Use Magic:** Doubles as a brow gel for versatile, on-the-go beauty hacks.
- • **Nourish & Protect:** Infused with panthenol and Vitamin E to strengthen and condition natural lashes.
- • **Perfect Lash Prep:** Preps lashes flawlessly for layering with mascara, delivering a bold, false-lash effect.
- • **Lash-Boosting Power:** Creamy primer thickens lashes from root to tip for dramatic volume and length.
- • **Clean Beauty Essential:** Paraben-free, fragrance-free, and cruelty-free formula for guilt-free glam.

## Overview

Urban Decay Subversion Lash Primer is a creamy, buildable mascara primer that lengthens and volumizes lashes while nourishing them with panthenol and Vitamin E. This cruelty-free, paraben-free formula protects and conditions natural lashes, doubles as a brow gel, and preps lashes for a dramatic mascara finish without flaking or drying out.

## Description

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Review: Great primer; protects lashes - Great primer. Lasts through many applications. Use it to prime lashes before every mascara application. Goes on white but disappears with mascara. Doesn’t flake or dry out. Protects lashes. I’ve bought this 3x.
Review: Best Primer on the market! Makes blonde eyelashes long & adds volume & curl stays.Love! - I Love this stuff. I have fine blonde eyelashes. This is fantastic to use first as a primer. It is easy to apply. My mascara looks so much better over this, my lashes look much longer & stay curled & clump free when I use it. I use it almost daily. Ive been obsessed with mascara since I was 13 & this is a staple in my routine still at 53. Great Product & comes pretty quickly. I reorder.

## Features

- MASCARA PRIMER: Urban Decay Subversion Eyelash Primer is a conditioning and protective mascara primer that preps lashes for ultimate volume and length. This creamy eyelash primer coats lashes from root to tip for a lash-thickening effect creating a dramatic eyelash look.
- THICKENS LASHES: The eye lash primer's creamy formula coats lashes from root to tip, delivering a lash-thickening effect for visibly longer, volumized lashes.
- NOURISHING INGREDIENTS: Made with protective panthenol and conditioning Vitamin E, this paraben-free, fragrance-free, and cruelty-free mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
- PRO TIP: Can double as a brow gel in a pinch for versatile beauty use.
- COMPLETE YOUR EYE MAKEUP LOOK: Apply Subversion Lash Primer before layering Perversion Volumizing Mascara for a bold, false-lash effect. Pair with Urban Decay’s 24/7 Glide-On Eyeliner Pencil for the ultimate eye look.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B015VO0BDK |
| Best Sellers Rank | #19,737 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #36 in Eyelash Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Color | White |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.6 out of 5 stars 1,175 Reviews |
| Item Dimensions | 1 x 1 x 3.5 inches |
| Item Form | Liquid |
| Item Volume | 8.47 Milliliters |
| Item Weight | 0.28 Ounces |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | unknown |
| Material Type Free | Animal By-Product Free, Paraben Free |
| Number of Items | 1 |
| Other Special Features of the Product | Long-Wearing, Non-Flaking, Not Tested On Animals, Unscented, Washable |
| Package Type Name | Box |
| Product Benefits | Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look. Product Benefits Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look. See more |
| Skin Tone | Fair |
| Skin Type | Combination, Dry, Normal, Oily |
| Special Feature | Long-Wearing, Non-Flaking, Not Tested On Animals, Unscented, Washable |
| Specialty | not-tested-on-animals |
| UPC | 604214922631 |
| Water Resistance Level | Not Water Resistant |

## Product Details

- **Brand:** URBAN DECAY
- **Color:** White
- **Item Form:** Liquid
- **Special Feature:** Long-Wearing, Non-Flaking, Not Tested On Animals, Unscented, Washable

## Images

![Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz - Image 1](https://m.media-amazon.com/images/I/6106prKeW+L.jpg)
![Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz - Image 2](https://m.media-amazon.com/images/I/81l7TZqLjAL.jpg)
![Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz - Image 3](https://m.media-amazon.com/images/I/71cmYxZ0oLL.jpg)
![Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz - Image 4](https://m.media-amazon.com/images/I/71g6dBd7J6L.jpg)
![Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz - Image 5](https://m.media-amazon.com/images/I/61X3jXrGlvL.jpg)

## Questions & Answers

**Q: What are the ingredients?**
A: Hi there - Thank you for reaching out about Subversion Eyelash Primer. This product includes the following ingredients: Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol. We hope this is helpful!

**Q: After applying in a white color, does it dry to a clear color?  I want to use in my eyebrows.**
A: No, it stays white until you apply mascara. I use it for volume/length.

**Q: Is this primer washable (soap & water) or do you need makeup remover?**
A: I use eye makeup remover for this and my mascara (Clinique gentle eye makeup remover works well).

**Q: this primer is colorless?**
A: Another person stated that this goes on as WHITE. Being u r using it 2 build up your lashes, being able 2 c where the primer IS, highly beneficial. Once the white is gone, u have achieved its purpose. Adding some girth to your lashes.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great primer; protects lashes
*by P***R on January 28, 2026*

Great primer. Lasts through many applications. Use it to prime lashes before every mascara application. Goes on white but disappears with mascara. Doesn’t flake or dry out. Protects lashes. I’ve bought this 3x.

### ⭐⭐⭐⭐⭐ Best Primer on the market! Makes blonde eyelashes long & adds volume & curl stays.Love!
*by J***C on December 14, 2025*

I Love this stuff. I have fine blonde eyelashes. This is fantastic to use first as a primer. It is easy to apply. My mascara looks so much better over this, my lashes look much longer & stay curled & clump free when I use it. I use it almost daily. Ive been obsessed with mascara since I was 13 & this is a staple in my routine still at 53. Great Product & comes pretty quickly. I reorder.

### ⭐⭐⭐⭐⭐ quality product
*by D***O on March 20, 2026*

Great product, Ive used this brand for years. I wish they did not put such a tiny item in a big box.

## Frequently Bought Together

- Urban Decay Subversion Lash Primer, Lengthening & Volumizing Mascara Primer, Protects & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz
- Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof, Transfer-Proof, Up to 16HR Wear, Smooth No-Tug Formula, Hydrating Liner With Vitamin E & Jojoba Oil - 0.04 Oz
- Urban Decay Eyeshadow Primer Potion - Smooth Eye Makeup Base, Crease-free Eyeshadow, Waterproof & Long-lasting Nude Eye Primer, Universal for All Skin Tones, More Vibrant Color, Paraben-free, Vegan

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**Shop now:** [https://www.desertcart.co.uk/products/19210694-urban-decay-subversion-lash-primer-lengthening-and-volumizing-mascara-primer](https://www.desertcart.co.uk/products/19210694-urban-decay-subversion-lash-primer-lengthening-and-volumizing-mascara-primer)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-31*