--- product_id: 1854 title: "Steve Jobs" price: "£23.79" currency: GBP in_stock: true reviews_count: 13 url: https://www.desertcart.co.uk/products/1854-steve-jobs store_origin: GB region: United Kingdom --- # 4.7/5 from 26,345 reviews #2 in Computer & Tech Biographies 600 pages of deep insight Steve Jobs **Price:** £23.79 **Availability:** ✅ In Stock ## Summary > 📖 Dive into the genius and chaos behind Apple’s empire—read what every future leader must know! ## Quick Answers - **What is this?** Steve Jobs - **How much does it cost?** £23.79 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/1854-steve-jobs) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Chronicles Tech Evolution:** From Apple II to iPhone, witness the revolution that reshaped the digital world. - • **MBA-Grade Business Lessons:** A masterclass in innovation, leadership, and the paradox of perfectionism in corporate culture. - • **Unrivaled Access & Research:** Exclusive interviews with Steve Jobs, family, friends, and rivals reveal the man behind the myth. - • **Polarizing Personality Exposed:** Explore the complex, mercurial genius whose leadership style sparked both admiration and controversy. - • **Bestseller with Massive Acclaim:** Join 26,000+ readers who rated it 4.7 stars—don’t miss the biography shaping business minds worldwide. ## Overview Walter Isaacson’s 'Steve Jobs' is a meticulously researched 600-page biography that offers an unfiltered look at the visionary who transformed technology and business. Ranked #2 in Computer & Technology Biographies and boasting a 4.7-star rating from over 26,000 readers, this book blends personal stories with industry evolution, revealing the brilliance and contradictions of Jobs’ leadership. Essential reading for professionals craving insight into innovation, corporate culture, and the relentless pursuit of perfection. ## Description Walter Isaacson’s “enthralling” ( The New Yorker ) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin. Review: Incredible, even sensational, motivational book - Book review by Richard L. Weaver II, Ph.D. This is a fascinating, if not riveting, story that is not only well-written and well-constructed (organized in a chronological manner), but it is incredibly well-researched, too. It not only revealed how open Jobs was with Isaacson, but how open all of those who were part of, influenced, or were on the fringes of Job's life, were when Isaacson interviewed them. From reading this book, you get this intricate portrait of a mercurial, sometimes vicious, self-absorbed, genius who had serious difficulties dealing with the realities of day-to-day living. But, it is Jobs' peculiarities--his uniquenesses--that make this book so engaging. You simply have a hard time believing such a person like Jobs even existed! (Remember, Jobs did not read this book before he died.) One aspect of Jobs' personality--reinforced throughout the book--was that "ordinary rules didn't apply to him" (p. 313). I found it astonishing, for example, that he couldn't be relied on to tell the truth. It was said about him by Helmut Sonnerfeldt, "He lies not because it's in his interest, he lies because it's in his nature" (p. 313). He was adept at misleading, being secretive, as well as being brutally honest. He could be incredibly brutal! Whatever you thought about Steve Jobs--based on his public persona--this book will shake (destroy?) that image. Isaacson pulls no punches, nor do the individuals interviewed. Jobs was a temperrmental, insensitive, authoritative, control freak, with an emphasis on freak! Sure, he was incredibly bright, imaginative, creative, intelligent, educated, and knowledgeable, but the way he treated others, the way he thought about others who were not his intellectual equals (or intellectual superiors!), was near pathological and perverse. He was an egomaniac's egomaniac (terribly selfish and demanding). To give you a mere glimpse of how selfish he was, he seldom remembered anniversaries or birthdays (p. 530). Jobs was not one to emulate when it comes to effective human relations, however, even though many of his personal eccentricities were not exemplary, this is a motivational book. There are a number of great motivational messages throughout the book. Some of the messages include: never give up, create a vision or dream, pursue your dream, whatever it takes, surround yourself with great minds and supportive personnel (not just "yes people"), don't worry about going against the grain, be creative, take risks, defy failure, bet your career on doing things in a different way, be hands-on, know your product, be thorough, check-and-re-check, perfectionism is good and it works, have passion, infuse everything you do with emotion, focus, prepare thoroughly, do nothing half-assed, and always keep your customers in mind (be user friendly). Jobs knew that "deciding what not to do is as important as deciding what to do" (p. 336). On the basic values Jobs supported--and a value seen in every Apple product which he oversaw (and a value that made Apple successful!)--is the effective marriage between technology and the humanities (p. 527). The marriage was consummated in the silicon architecture, in the Aple organization, as well as in Jobs' own soul (p. 527)! If you really want an overview of who Steve Jobs was and how he operated, Isaacson does a beautiful job of summarizing in Chapter 42, "Legacy" (pp. 560-571). It is an honest, complete, and intimate conclusion that accurately and completely draws together many of the comments, reactions, and insights scattered throughout the book. It is a wonderful closing chapter. In this final chapter, too, Isaacson allowed Jobs, who had shared with him what he hoped his legacy would be throughout the course of their conversations, to be the one to conclude the book (pp. 567-570). No, there are no completely new insights in Jobs' essay, because you absorb his personal values, approaches, feelings, and reactions throughout the book, but Isaacson was correct, just hearing Jobs express himself at the end was a beautiful, warm, and touching way to conclude the book. Just as Jobs was a true genius (very few measure up!), Isaacson is a genius in the manner with which he introduces him to the general public. This is truly an incredible book. Review: Jobs is a Four Letter Word - Many people might mistake this book for a mere biography of the man that made Apple a household name and its products coveted by millions around the world. It's not. This book is actually three books in one. It's a business book on how to (and not to) run a company using Apple, NeXT and Pixar as case studies. It's also a history book on the ascent and the drama behind the consumer electronics evolution. And as its title suggests, it's the fascinating story of one of the most gifted people of our time. As a business book, Isaacson writes about three distinct business practices. The first is how to really create a company from scratch. The passion exuded by Jobs and Wozniak is detailed with infectious enthusiasm in the first half of the book. The second practice (and one often not talked about in business books) is how to drive a company to the ground. The book is rife with examples of internal politics, lack of leadership and the absence of focus that truly illustrate how companies fail. The last practice is how to build and operate a creative company that endures. For me, this is the most fascinating narrative of all. But to fully appreciate it, one must truly understand the first two, which almost always precede this one. The book offers a great case study of three companies: Apple, NeXT and Pixar. One fascinating vignette in the book draws a contrast between Apple and Sony and why Apple was successful in conquering the consumer-end of the music business while Sony, who was in a favorable position to do exactly that, failed to do so. This story draws attention to the importance of inter-departmental cohesion that Apple possessed and Sony didn't, to the success of innovation in a company. Business leaders reading this book will learn a lot about the power of "focus" in business. Steve Jobs's most doled out advice was "focus." Throughout the book, we learn how Jobs followed his own advice to a deadly fault. As a business book, it is amongst the best. It's also an even better history book. It details the ascent of personal computing from the perspective of the very people that were (and still are) at its helm. The book doesn't only cover Apple's evolution, but that of the entire industry. Naturally, that involves drama, which Isaacson does a great job of covering. The philosophical divide between open and closed systems that dominated the personal computing evolution is discussed thoroughly in the book via anecdotal accounts on what really happened behind the scenes. It explains what it really took to bring us the products on which I read this book and now writing its review. Most importantly, this is a very personal book. It is the story of man adored by millions of geeks, and when departed, mourned by hundreds of millions of Apple consumers around the world. Unfortunately, a devastating portrait that is guaranteed to put out any respect or admiration you've ever had for the man emerges early on in the book. If you have spent the last fifteen years romanticizing about Steve Jobs and his products, this book will leave you punch-drunk. You will learn through stomach-churning details how Steve Jobs was a disloyal, lying, backstabbing, vindictive, manipulative, vengeful, and all-around vile and damaged human being. He was, and surprisingly so, a coward, as clearly illustrated by how he treated people in his twenties and thirties. And oh, he cried a lot. I mean, A LOT. The book is rife with examples of his cruelty towards those who he seemed to have loved the most. His treatment of Steve Wozniak was unconscionable and disgusting. But the most disturbing example and the one that really shows his character was how he treated his "soul mate" from Reed College, Daniel Kottke. I could sum it up by quoting John Scully's wife when she told Jobs: When I look into most people's eyes, I see a soul. When I look into your eye, I see a bottomless pit, an empty hole, a dead zone. Even the amiable, most trusting co-founder of Apple, Steve Wozniak, who's been backstabbed by Jobs several times, have said about Jobs, "I look forward to a great product and I wish him success, but his integrity I cannot trust." The irony in Steve Jobs story was that he loathed people that treated him the way he treated others. He had to deal with a few people that gave him a run for his money like Eisner of Disney and Katzenburg of DreamWorks. He claims throughout the book that he's "honest" and a "straightshooter" yet all the stories relayed by people that had to deal with him tell a completely different story. For a control freak, it boggles me how he allowed such a book to be written about him. Now we all know that he might have been a visionary, but he was also a very disturbed man void of compassion, empathy and integrity. As I got deeper into the book I started to wonder, "did Apple offer on-campus Al-Anon meetings to its employees?" Evidently, working for or with Steve Jobs was like being in a relationship with a recovering Cocaine addict who sees the world in black and white and throws frequent tantrums that are aimed at destroying those around them. It's what Mike Murray, Apple's Marketing Chief, called, "management by character assassination." Jobs quotes Bob Dylan, whom we learn early in the book was one of his heroes, "if you're not busy being born, you're busy dying." It's ironic to quote those powerful words and not heed them. The book clearly shows that Steve Jobs was never really reborn or reinvented as a person. He never evolved and his base qualities were never tamed. Naturally, he spent his entire life dying from the inside out. The book left me enriched, provoked and sad in equal measure. It is long but flows well and is a fast read. All business executives should read it for the insight it offers on what real successful companies are made of and what pitfalls to avoid along the way. Also, everyone in technology should read it to get a perspective on the evolution in the space of personal and consumer computing and to understand where we're headed and how to get there. Even if you're not an executive or a geek, you should read this book for its fascinating (and well told) story of a man from Northern California who dramatically changed how we live. A man as rich with creativity and intuition for what consumers want as he was bankrupt of decency and compassion for most of those he touched. It's a story worth reading. If for nothing else, read it to understand what it took to create the device on which you're reading this very review. ## Features - the life and times of Steve Jobs ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #10,478 in Books ( See Top 100 in Books ) #5 in Biographies of Business & Industrial Professionals #20 in Computers & Technology Industry #123 in Leadership & Motivation | | Customer Reviews | 4.7 out of 5 stars 26,610 Reviews | ## Images ![Steve Jobs - Image 1](https://m.media-amazon.com/images/I/71sVQDj0SCL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Incredible, even sensational, motivational book *by R***I on March 11, 2012* Book review by Richard L. Weaver II, Ph.D. This is a fascinating, if not riveting, story that is not only well-written and well-constructed (organized in a chronological manner), but it is incredibly well-researched, too. It not only revealed how open Jobs was with Isaacson, but how open all of those who were part of, influenced, or were on the fringes of Job's life, were when Isaacson interviewed them. From reading this book, you get this intricate portrait of a mercurial, sometimes vicious, self-absorbed, genius who had serious difficulties dealing with the realities of day-to-day living. But, it is Jobs' peculiarities--his uniquenesses--that make this book so engaging. You simply have a hard time believing such a person like Jobs even existed! (Remember, Jobs did not read this book before he died.) One aspect of Jobs' personality--reinforced throughout the book--was that "ordinary rules didn't apply to him" (p. 313). I found it astonishing, for example, that he couldn't be relied on to tell the truth. It was said about him by Helmut Sonnerfeldt, "He lies not because it's in his interest, he lies because it's in his nature" (p. 313). He was adept at misleading, being secretive, as well as being brutally honest. He could be incredibly brutal! Whatever you thought about Steve Jobs--based on his public persona--this book will shake (destroy?) that image. Isaacson pulls no punches, nor do the individuals interviewed. Jobs was a temperrmental, insensitive, authoritative, control freak, with an emphasis on freak! Sure, he was incredibly bright, imaginative, creative, intelligent, educated, and knowledgeable, but the way he treated others, the way he thought about others who were not his intellectual equals (or intellectual superiors!), was near pathological and perverse. He was an egomaniac's egomaniac (terribly selfish and demanding). To give you a mere glimpse of how selfish he was, he seldom remembered anniversaries or birthdays (p. 530). Jobs was not one to emulate when it comes to effective human relations, however, even though many of his personal eccentricities were not exemplary, this is a motivational book. There are a number of great motivational messages throughout the book. Some of the messages include: never give up, create a vision or dream, pursue your dream, whatever it takes, surround yourself with great minds and supportive personnel (not just "yes people"), don't worry about going against the grain, be creative, take risks, defy failure, bet your career on doing things in a different way, be hands-on, know your product, be thorough, check-and-re-check, perfectionism is good and it works, have passion, infuse everything you do with emotion, focus, prepare thoroughly, do nothing half-assed, and always keep your customers in mind (be user friendly). Jobs knew that "deciding what not to do is as important as deciding what to do" (p. 336). On the basic values Jobs supported--and a value seen in every Apple product which he oversaw (and a value that made Apple successful!)--is the effective marriage between technology and the humanities (p. 527). The marriage was consummated in the silicon architecture, in the Aple organization, as well as in Jobs' own soul (p. 527)! If you really want an overview of who Steve Jobs was and how he operated, Isaacson does a beautiful job of summarizing in Chapter 42, "Legacy" (pp. 560-571). It is an honest, complete, and intimate conclusion that accurately and completely draws together many of the comments, reactions, and insights scattered throughout the book. It is a wonderful closing chapter. In this final chapter, too, Isaacson allowed Jobs, who had shared with him what he hoped his legacy would be throughout the course of their conversations, to be the one to conclude the book (pp. 567-570). No, there are no completely new insights in Jobs' essay, because you absorb his personal values, approaches, feelings, and reactions throughout the book, but Isaacson was correct, just hearing Jobs express himself at the end was a beautiful, warm, and touching way to conclude the book. Just as Jobs was a true genius (very few measure up!), Isaacson is a genius in the manner with which he introduces him to the general public. This is truly an incredible book. ### ⭐⭐⭐⭐⭐ Jobs is a Four Letter Word *by I***F on January 8, 2012* Many people might mistake this book for a mere biography of the man that made Apple a household name and its products coveted by millions around the world. It's not. This book is actually three books in one. It's a business book on how to (and not to) run a company using Apple, NeXT and Pixar as case studies. It's also a history book on the ascent and the drama behind the consumer electronics evolution. And as its title suggests, it's the fascinating story of one of the most gifted people of our time. As a business book, Isaacson writes about three distinct business practices. The first is how to really create a company from scratch. The passion exuded by Jobs and Wozniak is detailed with infectious enthusiasm in the first half of the book. The second practice (and one often not talked about in business books) is how to drive a company to the ground. The book is rife with examples of internal politics, lack of leadership and the absence of focus that truly illustrate how companies fail. The last practice is how to build and operate a creative company that endures. For me, this is the most fascinating narrative of all. But to fully appreciate it, one must truly understand the first two, which almost always precede this one. The book offers a great case study of three companies: Apple, NeXT and Pixar. One fascinating vignette in the book draws a contrast between Apple and Sony and why Apple was successful in conquering the consumer-end of the music business while Sony, who was in a favorable position to do exactly that, failed to do so. This story draws attention to the importance of inter-departmental cohesion that Apple possessed and Sony didn't, to the success of innovation in a company. Business leaders reading this book will learn a lot about the power of "focus" in business. Steve Jobs's most doled out advice was "focus." Throughout the book, we learn how Jobs followed his own advice to a deadly fault. As a business book, it is amongst the best. It's also an even better history book. It details the ascent of personal computing from the perspective of the very people that were (and still are) at its helm. The book doesn't only cover Apple's evolution, but that of the entire industry. Naturally, that involves drama, which Isaacson does a great job of covering. The philosophical divide between open and closed systems that dominated the personal computing evolution is discussed thoroughly in the book via anecdotal accounts on what really happened behind the scenes. It explains what it really took to bring us the products on which I read this book and now writing its review. Most importantly, this is a very personal book. It is the story of man adored by millions of geeks, and when departed, mourned by hundreds of millions of Apple consumers around the world. Unfortunately, a devastating portrait that is guaranteed to put out any respect or admiration you've ever had for the man emerges early on in the book. If you have spent the last fifteen years romanticizing about Steve Jobs and his products, this book will leave you punch-drunk. You will learn through stomach-churning details how Steve Jobs was a disloyal, lying, backstabbing, vindictive, manipulative, vengeful, and all-around vile and damaged human being. He was, and surprisingly so, a coward, as clearly illustrated by how he treated people in his twenties and thirties. And oh, he cried a lot. I mean, A LOT. The book is rife with examples of his cruelty towards those who he seemed to have loved the most. His treatment of Steve Wozniak was unconscionable and disgusting. But the most disturbing example and the one that really shows his character was how he treated his "soul mate" from Reed College, Daniel Kottke. I could sum it up by quoting John Scully's wife when she told Jobs: When I look into most people's eyes, I see a soul. When I look into your eye, I see a bottomless pit, an empty hole, a dead zone. Even the amiable, most trusting co-founder of Apple, Steve Wozniak, who's been backstabbed by Jobs several times, have said about Jobs, "I look forward to a great product and I wish him success, but his integrity I cannot trust." The irony in Steve Jobs story was that he loathed people that treated him the way he treated others. He had to deal with a few people that gave him a run for his money like Eisner of Disney and Katzenburg of DreamWorks. He claims throughout the book that he's "honest" and a "straightshooter" yet all the stories relayed by people that had to deal with him tell a completely different story. For a control freak, it boggles me how he allowed such a book to be written about him. Now we all know that he might have been a visionary, but he was also a very disturbed man void of compassion, empathy and integrity. As I got deeper into the book I started to wonder, "did Apple offer on-campus Al-Anon meetings to its employees?" Evidently, working for or with Steve Jobs was like being in a relationship with a recovering Cocaine addict who sees the world in black and white and throws frequent tantrums that are aimed at destroying those around them. It's what Mike Murray, Apple's Marketing Chief, called, "management by character assassination." Jobs quotes Bob Dylan, whom we learn early in the book was one of his heroes, "if you're not busy being born, you're busy dying." It's ironic to quote those powerful words and not heed them. The book clearly shows that Steve Jobs was never really reborn or reinvented as a person. He never evolved and his base qualities were never tamed. Naturally, he spent his entire life dying from the inside out. The book left me enriched, provoked and sad in equal measure. It is long but flows well and is a fast read. All business executives should read it for the insight it offers on what real successful companies are made of and what pitfalls to avoid along the way. Also, everyone in technology should read it to get a perspective on the evolution in the space of personal and consumer computing and to understand where we're headed and how to get there. Even if you're not an executive or a geek, you should read this book for its fascinating (and well told) story of a man from Northern California who dramatically changed how we live. A man as rich with creativity and intuition for what consumers want as he was bankrupt of decency and compassion for most of those he touched. It's a story worth reading. If for nothing else, read it to understand what it took to create the device on which you're reading this very review. ### ⭐⭐⭐⭐ a fan of the book; not a fan of the man... *by M***C on December 9, 2011* I'm not an Apple person. So if you're an Apple person, you can stop reading now, because you probably won't like this review. I have never liked Apple's closed-system philosophy, nor have I ever liked what I consider their over-priced and under-powered products. I have always liked the open-system philosophy of the IBM PC architecture (which is usually simplified to "windows PC", but people forget that many different operating systems can and do run on the IBM PC architecture). As far as Steve Jobs goes, until I read this book I never really knew that much about him, other than the usual stuff - co-founder of Apple, father of the MacIntosh, and really, really rich guy. Now that I do know more about him, I have to say, I don't like him. But I'm reviewing a book here, specifically a biography, and although it can be hard to separate one's opinion of the book from one's opinion of its subject, I'll try. Basically, I liked this book. I liked it a lot, actually. I imagine it must have been somewhat difficult for Isaacson - who had previously written biographies of Benjamin Franklin ( Benjamin Franklin: An American Life ) and Albert Einstein ( Einstein: His Life and Universe ) - to now write a biography of someone who was still alive. As a matter of fact, Jobs' death is not mentioned in the book. I know the publication of the book was hurried after his death, but I would have thought that at least the fact and date of his death would have been in the book. At any rate, if you segment Jobs' life (and the book) as Youth, Apple I, Not Apple, and Apple II, I found the most compelling parts to be in this order: Apple I, Youth, Not Apple, and Apple II. The last segment of the book - Apple II - I found to be rather dry, with a sort of hurried, factual quality to it (for example, subchapters were titled "iPod", "iPhone", "Apps", etc). The final chapter is clearly different from the rest of the book, and it's easy to imagine that it was cobbled together very quickly on Jobs' death. However, the first three segments - especially the first two - I found thoroughly absorbing. I am about the same age as Jobs (and Gates), so I have lived in basically the same social environment, and I believe as far as that goes Isaacson has captured the times well. And, as far as I could, by checking other books (for example, the excellent history of the personal computer Fire in the Valley: The Making of The Personal Computer (Second Edition) ) and online sources, I believe his facts are, for the most part, correct. As I read the book, I was consciously looking for evidence of a fawning, or excessively flattering treatment, but I never really found that to be the case. That did seem to occur more in the last few chapters, but most of the book seemed to be very objective, even critical. The author many times, for example, would interject in parentheses stating when he thought a quote by Jobs was an outright lie. The first half of the book clearly described Jobs' character and motivations much more than the second half. The second half of the book was more of a description of Jobs' career, but even so, most of it - until the last few chapters - was very well written and interesting. Let's face it - Jobs had an interesting life, and although the book is 571 pages of actual text, it will take several more books to describe each facet of his career in detail. One of the most interesting parts of the book, and a part of Jobs' career I knew very little about, was his involvement with Pixar/Disney. As a matter of fact, approximately three quarters of his wealth derives from that connection. He is the single largest stockholder in Disney - by far. I stated at the outset that I'm not an Apple fan, so what was my motivation to read it? Partly it was my interest in the history of the PC. As was Jobs and Gates, as a young man I also was drawn to the idea of a "personal computer". My first PC was an Atari 800, and I learned BASIC on it. I used to save programs on a cassette recorder. My second PC was an IBM PC/XT. It had a 5MB hard drive (yes - MB). It's not easy for anyone born after 1990 or so to appreciate the sense of wonder that surrounded the appearance of these machines. I sincerely believe that the drama that Jobs created with his product introductions to some extent stems from a desire to recapture that initial sense of wonder, that this is a machine that can be programmed to do anything you can think of. Another motivation for me was that, in interviews, I have heard the author put Jobs in the same class of great men such as Thomas Edison. Now, Edison is one of my heroes (one of Jobs' heroes as well), and I wanted to see for myself if that was justified (it was not). Great industrialists are very often (though not always) focused, intensely energetic, ego-driven, and cruel people. And Jobs was all of those. And I don't think I'm being mean here, that's all in the book. The author does not psychoanalyze Jobs, but he does share some opinions, both his own and those of others, as to what motivated him. That topic alone is probably good for another few books. In the end though, the conclusion I drew was that he was not a very nice person, either to know or to work for. Steve Wozniak, on the other hand, apparently was a very nice person, and Jobs seemed to be cordial to him more than anyone else in the book. As a matter of fact, one of the mysteries of the book - for me - is that it doesn't really go into that relationship much at all. It mentions Wozniak, but only because it has to, I mean, he invented the Apple computer! Outside of that, if all you knew about Wozniak was what you read in this book, you would think he was just an early business associate of Jobs. Steve Jobs was a visionary - no doubt about that. And he had an almost unerring sense of design. But was he a "great man"? I guess it depends on what you consider a "great man". But before you decide that, here's another interesting point - Jobs only got Apple back on its feet after introducing the iPod (several versions of the mac went down in flames). For the last 4 years (at least) Apple has received 50% of its revenues from iPod/iPhone sales, and only 25% of its revenues from computers. And the iPhone % is continuing to increase. In other words, Apple today is really a music player/cell phone company. Of course, Apple invented neither, they just improved them. So Jobs is a great man if you define that to be a man who transformed Apple into a domestic version of Sony. Now, that's not an insignificant accomplishment. However, creating a more aesthetic mp3 player is not my definition of a great man. But then, I'm not an Apple person... ## Frequently Bought Together - Steve Jobs - Elon Musk - Source Code: My Beginnings --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/1854-steve-jobs](https://www.desertcart.co.uk/products/1854-steve-jobs) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-25*