--- product_id: 17739215 title: "Semi Permanent Hair Color, Titanium" brand: "ion" price: "£24.08" currency: GBP in_stock: true reviews_count: 13 category: "Ion" url: https://www.desertcart.co.uk/products/17739215-semi-permanent-hair-color-titanium store_origin: GB region: United Kingdom --- # No developer needed - instant vibrant color Vegan & cruelty-free formula Premium Italian formulation Semi Permanent Hair Color, Titanium **Brand:** ion **Price:** £24.08 **Availability:** ✅ In Stock ## Summary > 🎨 Turn heads with Titanium brilliance — bold color, zero compromise! ## Quick Answers - **What is this?** Semi Permanent Hair Color, Titanium by ion - **How much does it cost?** £24.08 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/17739215-semi-permanent-hair-color-titanium) ## Best For - ion enthusiasts ## Why This Product - Trusted ion brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle on Hair:** No ammonia or peroxide means healthier hair with every application—shine without sacrifice. - • **Conscious Beauty:** 100% vegan and cruelty-free, so you can look stunning while supporting ethical beauty standards. - • **Effortless Vibrance:** Semi-permanent color that delivers brilliantly intense shades without any developer or harsh chemicals. - • **Long-Lasting Impact:** Color stays vivid for months with minimal fading, perfect for busy pros who want lasting style. - • **Italian Craftsmanship:** Formulated in Italy for a luxurious, salon-quality finish you can trust at home. ## Overview Ion Semi Permanent Hair Color in Titanium offers a vibrant, ammonia- and peroxide-free formula that requires no developer, ensuring intense, long-lasting color. Crafted in Italy and proudly vegan and cruelty-free, it’s designed for professionals and trendsetters seeking ethical, salon-quality results that keep hair healthy and brilliantly bold. ## Description Product description Ion Semi Permanent Hair Color, Titanium No developer required Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Vegan & Cruelty-Free In 20 to 40 minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. Review: Amazing, bright, and long lasting! - I've been experimenting with bright colors for a while now, doing greens and teals in Special Effects and Splash brands. All of these washed almost completely out in under two weeks, even using recommended care instructions. I decided to try one more time using Ion and I'm blown away! The color is absolutely gorgeous, and while it's only been two weeks, it hasn't faded at all! I will update again later to report how long it lasts. Note that I was doing greens before, and this time I did blue - blues and darker colors in general last longer than greens and lighter colors, so keep that in mind if you're trying other colors. I haven't tried the green in this brand, though. This is the process I followed to do the initial dye job: 1. I bleached my hair nearly white, although there was a section around the middle that didn't bleach as white. 2. I shampooed (but NOT conditioned) my hair before dying. 3. I used a combination of Sky Blue & Sapphire colors and applied it to damp hair. We started with a base of sky blue, then did sapphire on the ends and randomly throughout the rest to give the color more depth. Since my hair wasn't bleached as much in the middle, and my hair bleaches into yellow-tones, that blended with the blue to create a greenish blue to create a beautiful effect (see the picture!) 4. I covered my head with a plastic bag and a shower cap, covered my pillow in an old towel, and left the dye in my hair OVERNIGHT. 5. I washed the dye out in the morning with COLD water. If you're like me and you can't handle cold showers, try rinsing out over the sink instead of in the shower. It's much easier to handle when you don't have freezing water running down your back. The initial rinse is the most important to do in cold water - I go back to hot showers after that. 6. I immediately treated the hair with Ion Color Defense After-Color Sealer , left it in for several minutes, then rinsed again in cold water. This is how I maintain the color: 1. I still shower in hot water every day, however I only shampoo twice a week (I do Wednesdays and Sundays to keep track). I can't stand having oily hair, which is why I still shower every day - the water by itself strips out quite a bit of the oil. 2. I use L'Oreal EverPure Sulfate-Free Color Care System Smooth Shampoo , but you can use whatever brand you want as long as it's sulfate-free 3. I use the Ion Color Defense again in place of conditioner, being sure to leave it in for a couple of minutes before rinsing. 4. Afterward, whether or not I shampooed, I use Ion Color Defense Leave-in Protector on towel-dried hair 5. After blow drying, if I didn't shampoo in the shower, I use dry shampoo to help keep the oiliness under control UPDATE: This color never seems to fade! I died it in July, and it stayed just as bright and vibrant until October, at which point I decided to switch to a different color. I only touched up the color once in 4 months! It's amazing that it never faded at all! Review: Very even, barely fades, beautiful color. But bleaching turns it green. - - You need 3 tubes for shoulder length hair and much more for thick or longer hair. This stuff is the consistency of toothpaste - Dilute with WATER, not conditioner. I guess some conditioners work -- mine did NOT. Water definitely works fine. Why? My first try, I diluted with Tresemme conditioner, mixed very well, and carefully applied with a brush. The results were large sections that were white, lavender, or silver. Ugh. The second time, I diluted with *water*, mixed very well, and applied with a brush (same as before). The color came out almost perfectly evenly -- a bright purple everywhere. The color was much brighter than I wanted, and it didn't fade! Over three weeks of shampooing my hair x2 every time I showered, it finally faded just a bit to the point where people called it "lavender". Just know that if you dye over platinum bleached hair, you will not have this pale color from the beginning. I've attached a few photos of the change in color over time. First photo (glasses) is after one week -- second photo (in the dress) is after 1 month. This stuff doesn't budge. A lovely bonus: If you bleach over this dye, it turns a bright greenish-blue color (mostly green), like Listerine. Seriously! It's almost impossible to avoid doing this just a little at the roots when you touch them up and it's ... pretty distressing. So don't plan on just bleaching this color out of your hair, and don't touch up your roots unless you have new dye on hand. This dye stays in hair well, and fades true to color. I've now let it fade (still shampooing x2 with hot water) for six weeks and it's still an even pale purple. I will definitely use it again if I want purple -- but probably only as streaks or ombre because of the issue with bleaching. ## Features - No developer required - Brilliantly intense hair color - No ammonia or peroxide - Formulated in Italy - Vegan & Cruelty-Free (Product not tested on animals) ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00E1655E0 | | Best Sellers Rank | #69,974 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #554 in Hair Color | | Brand | ion | | Brand Name | ion | | Color | Titanium | | Container Type | Box | | Customer Reviews | 4.2 out of 5 stars 3,451 Reviews | | Full Cure Time | 40 Minutes | | Hair Color Permanence | Temporary | | Hair Type | All | | Item Form | Cream | | Manufacturer | Arcadia Beauty Labs LLC | | Manufacturer Part Number | 305089L | | Material Features | Natural | | Model Number | 305089L | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Hair Coloring | | Recommended Uses For Product | Hair Coloring, Touch-ups for Color-Treated or Bleached Hair | | UPC | 794437273242 | | Unit Count | 2.05 Ounce | ## Product Details - **Brand:** ion - **Color:** Titanium - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Hair Coloring ## Images ![Semi Permanent Hair Color, Titanium - Image 1](https://m.media-amazon.com/images/I/61TXOEqEjDL.jpg) ![Semi Permanent Hair Color, Titanium - Image 2](https://m.media-amazon.com/images/I/71cXwcaaofL.jpg) ![Semi Permanent Hair Color, Titanium - Image 3](https://m.media-amazon.com/images/I/912H+u0gJMS.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing, bright, and long lasting! *by R***A on July 8, 2016* I've been experimenting with bright colors for a while now, doing greens and teals in Special Effects and Splash brands. All of these washed almost completely out in under two weeks, even using recommended care instructions. I decided to try one more time using Ion and I'm blown away! The color is absolutely gorgeous, and while it's only been two weeks, it hasn't faded at all! I will update again later to report how long it lasts. Note that I was doing greens before, and this time I did blue - blues and darker colors in general last longer than greens and lighter colors, so keep that in mind if you're trying other colors. I haven't tried the green in this brand, though. This is the process I followed to do the initial dye job: 1. I bleached my hair nearly white, although there was a section around the middle that didn't bleach as white. 2. I shampooed (but NOT conditioned) my hair before dying. 3. I used a combination of Sky Blue & Sapphire colors and applied it to damp hair. We started with a base of sky blue, then did sapphire on the ends and randomly throughout the rest to give the color more depth. Since my hair wasn't bleached as much in the middle, and my hair bleaches into yellow-tones, that blended with the blue to create a greenish blue to create a beautiful effect (see the picture!) 4. I covered my head with a plastic bag and a shower cap, covered my pillow in an old towel, and left the dye in my hair OVERNIGHT. 5. I washed the dye out in the morning with COLD water. If you're like me and you can't handle cold showers, try rinsing out over the sink instead of in the shower. It's much easier to handle when you don't have freezing water running down your back. The initial rinse is the most important to do in cold water - I go back to hot showers after that. 6. I immediately treated the hair with Ion Color Defense After-Color Sealer , left it in for several minutes, then rinsed again in cold water. This is how I maintain the color: 1. I still shower in hot water every day, however I only shampoo twice a week (I do Wednesdays and Sundays to keep track). I can't stand having oily hair, which is why I still shower every day - the water by itself strips out quite a bit of the oil. 2. I use L'Oreal EverPure Sulfate-Free Color Care System Smooth Shampoo , but you can use whatever brand you want as long as it's sulfate-free 3. I use the Ion Color Defense again in place of conditioner, being sure to leave it in for a couple of minutes before rinsing. 4. Afterward, whether or not I shampooed, I use Ion Color Defense Leave-in Protector on towel-dried hair 5. After blow drying, if I didn't shampoo in the shower, I use dry shampoo to help keep the oiliness under control UPDATE: This color never seems to fade! I died it in July, and it stayed just as bright and vibrant until October, at which point I decided to switch to a different color. I only touched up the color once in 4 months! It's amazing that it never faded at all! ### ⭐⭐⭐⭐⭐ Very even, barely fades, beautiful color. But bleaching turns it green. *by L***A on December 21, 2014* - You need 3 tubes for shoulder length hair and much more for thick or longer hair. This stuff is the consistency of toothpaste - Dilute with WATER, not conditioner. I guess some conditioners work -- mine did NOT. Water definitely works fine. Why? My first try, I diluted with Tresemme conditioner, mixed very well, and carefully applied with a brush. The results were large sections that were white, lavender, or silver. Ugh. The second time, I diluted with *water*, mixed very well, and applied with a brush (same as before). The color came out almost perfectly evenly -- a bright purple everywhere. The color was much brighter than I wanted, and it didn't fade! Over three weeks of shampooing my hair x2 every time I showered, it finally faded just a bit to the point where people called it "lavender". Just know that if you dye over platinum bleached hair, you will not have this pale color from the beginning. I've attached a few photos of the change in color over time. First photo (glasses) is after one week -- second photo (in the dress) is after 1 month. This stuff doesn't budge. A lovely bonus: If you bleach over this dye, it turns a bright greenish-blue color (mostly green), like Listerine. Seriously! It's almost impossible to avoid doing this just a little at the roots when you touch them up and it's ... pretty distressing. So don't plan on just bleaching this color out of your hair, and don't touch up your roots unless you have new dye on hand. This dye stays in hair well, and fades true to color. I've now let it fade (still shampooing x2 with hot water) for six weeks and it's still an even pale purple. I will definitely use it again if I want purple -- but probably only as streaks or ombre because of the issue with bleaching. ### ⭐⭐⭐⭐⭐ Fun Colours-Long Lasting! *by B***E on August 30, 2013* I absolutely /LOVE/ these colours. Currently I own Aqua, Sky Blue, Magenta, and Teal. I've used both Aqua and Sky Blue, though I just bought Magenta and Teal. DO NOT APPLY THIS DIRECTLY FROM THE TUBE INTO YOUR HAIR!! I cannot stress that enough! MIX IT WITH CONDITIONER It doesn't dilute the colour unless you use a minute amount of pigment. This is also useful when you want to do a deep conditioning treatment after bleaching. First time, I left it on for a half hour and it worked pretty well. The second time, three hours. My hair has never been softer. I bought shower caps so next time I'm leaving it in overnight. WARNING: This shit stains like crazy. Make sure you wipe off any dye that ends up on the sink as soon as you're done. Apply vaseline to your hairline and ears so it doesn't stain there either. Also: with the blue MAKE SURE YOUR HAIR IS WHITE AS YOU CAN GET IT. Any yellow in your hair will turn green. Remember kindergarten? Yellow + Blue = Green. Regardless: awesome product, super cheap [about $5 a tube in store] especially since you mix it with conditioner. I've only used 1/4 of my Aqua and 1/8 of my Sky Blue. If you can, buy it directly from Sally's and buy it in bulk when it's on sale. I plan to get my hands on their new pastel line and try them out too. ## Frequently Bought Together - Ion Semi Permanent Hair Color, Titanium - Ion Permanent Brights Creme Hair Color Titanium Titanium - ion After Color Treatment --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/17739215-semi-permanent-hair-color-titanium](https://www.desertcart.co.uk/products/17739215-semi-permanent-hair-color-titanium) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-26*