---
product_id: 1704116
title: "Affiliate Program Management: An Hour a Day"
price: "£20.04"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/1704116-affiliate-program-management-an-hour-a-day
store_origin: GB
region: United Kingdom
---

# Affiliate Program Management: An Hour a Day

**Price:** £20.04
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Affiliate Program Management: An Hour a Day
- **How much does it cost?** £20.04 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/1704116-affiliate-program-management-an-hour-a-day)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Review: An Affiliate Marketing Must Read - Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide. My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression. Other than that, this is a book that is destined to become a staple read in the industry - a classic.
Review: Detailed, Specific, & Comprehensive!!! - I am currently an affiliate looking to expand my online efforts to the merchant side and bought this title to bridge gaps in my knowledge base. What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful. Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management. And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely. Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,578,713 in Books ( See Top 100 in Books ) #266 in E-Commerce (Books) #572 in Direct Marketing (Books) #1,357 in Web Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 201 Reviews |

## Images

![Affiliate Program Management: An Hour a Day - Image 1](https://m.media-amazon.com/images/I/61aG1H9K6FL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An Affiliate Marketing Must Read
*by L***U on November 25, 2011*

Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide. My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression. Other than that, this is a book that is destined to become a staple read in the industry - a classic.

### ⭐⭐⭐⭐⭐ Detailed, Specific, & Comprehensive!!!
*by G***L on June 22, 2011*

I am currently an affiliate looking to expand my online efforts to the merchant side and bought this title to bridge gaps in my knowledge base. What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful. Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management. And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely. Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.

### ⭐⭐⭐⭐ Very Good, but beware! Not for Affiliates!
*by M***S on October 24, 2011*

I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to gather affiliates. Other than that, the book looks awesome if you are the right reader! But it you are a newbie in affiliate marketing you may fall under the same error.

## Frequently Bought Together

- Affiliate Program Management: An Hour a Day
- From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With <$100
- Affiliate Marketing: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program, and Internet Marketing (Online Business)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.uk/products/1704116-affiliate-program-management-an-hour-a-day](https://www.desertcart.co.uk/products/1704116-affiliate-program-management-an-hour-a-day)

---

*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-06-28*