---
product_id: 161628851
title: "Testing Business Ideas: A Field Guide for Rapid Experimentation"
price: "£27.53"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/161628851-testing-business-ideas-a-field-guide-for-rapid-experimentation
store_origin: GB
region: United Kingdom
---

# Testing Business Ideas: A Field Guide for Rapid Experimentation

**Price:** £27.53
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Testing Business Ideas: A Field Guide for Rapid Experimentation
- **How much does it cost?** £27.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/161628851-testing-business-ideas-a-field-guide-for-rapid-experimentation)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #72,992 in Books ( See Top 100 in Books ) #22 in Market Research Business (Books) #109 in Systems & Planning #370 in Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 1,295 Reviews |

## Images

![Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 1](https://m.media-amazon.com/images/I/81YG0Bpw3mL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by B***Z on November 17, 2019*



### ⭐⭐⭐⭐⭐ Review
*by J***Y on April 9, 2020*



### ⭐⭐⭐⭐⭐ Review
*by E***S on December 19, 2025*



## Frequently Bought Together

- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-18*