--- product_id: 16097520 title: "Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001" brand: "sureflap" price: "£215.88" currency: GBP in_stock: true reviews_count: 13 category: "Sure Flap" url: https://www.desertcart.co.uk/products/16097520-sure-petcare-sureflap-surefeed-microchip-pet-feeder-selective-automatic-pet store_origin: GB region: United Kingdom --- # Selective microchip access Portion control for weight management 3-year warranty & vet recommended Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 **Brand:** sureflap **Price:** £215.88 **Availability:** ✅ In Stock ## Summary > 🐾 Feed Smart, Live Stress-Free: The Future of Multi-Pet Mealtimes ## Quick Answers - **What is this?** Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 by sureflap - **How much does it cost?** £215.88 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/16097520-sure-petcare-sureflap-surefeed-microchip-pet-feeder-selective-automatic-pet) ## Best For - sureflap enthusiasts ## Why This Product - Trusted sureflap brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **No More Food Theft:** Exclusive microchip or RFID collar tag access ensures each pet eats only their own meal, ending mealtime stress in multi-pet homes. - • **Freshness Sealed In:** Neoprene-sealed lid locks in moisture and freshness for both wet and dry food, reducing waste and saving money. - • **Built to Last & Adapt:** Lightweight, battery-powered design with a 3-year warranty and compatibility for up to 32 pets—future-proof your feeding routine. - • **Precision Portion Control:** Keeps your pets healthier by regulating food intake, perfect for prescription diets and weight management. - • **Effortless Setup & Training:** One-button programming with training mode makes adapting easy—even for the shyest pets. ## Overview The SureFlap Microchip Pet Feeder is a cutting-edge, selective feeder that uses your pet’s microchip or RFID collar tag to grant exclusive access to their food. Designed for multi-pet households, it prevents food stealing, controls portions for weight and health management, and keeps food fresher longer with a sealed lid. Easy to program and train, it supports up to 32 pets, runs on 4 C batteries, and comes with a 3-year warranty—making mealtimes stress-free and tailored to your pets’ unique needs. ## Description The SureFeed Microchip Pet Feeder only opens for a registered pet’s veterinary implanted microchip or RFID collar tag to prevent pets stealing each others’ food. One collar tag is supplied with the product. This feeder is ideal for multi-pet households to prevent greedy pets becoming overweight and to ensure prescription or life-stage food is consumed by the right pet. The lid of the feeder closes onto a sealed bowl, which keeps food fresher. One single grey bowl, one split grey bowl and one grey mat is included - additional bowls and mats in grey, green, pink and blue can be purchased separately. Stainless steel bowls are also available. The training mode closes the lid in stages to help timid pets get used to the movement. The product includes a three-year warranty. Set Contains: 1 x SureFeed Microchip Pet Feeder 1 x grey single bowl 1 x grey split bowl 1 x grey mat 1 x RFID collar tag 1 x user manual Review: 2 cats, 2 different diets, 2 machines, perfect purchase. - I bought this TWICE because I needed a second one! I have 2 cats. One is an elderly 16 year old cat, the other is almost 5. The oldest cant have dry food or she will puke it up due to sensitive tummy issues, and the youngest wants to have the wet food we give the eldest. So you can see why I needed to get 2 separate ones. It did take a little while to train them to use it (probably at least a month for each cat), but they have no problem now using it. I don't have them microchipped, but the feeders do have their own collar tag with their own code. So each cat has their own collar tag, that works with their own feeder. I've even tested, the covers cant be forcefully opened. So I don't think another animal could even get into it. The feeders don't need to be plugged in too, and just use large batteries. When it came down to training mode, that had me a little worried with the diet differences of both cats. But I tried to watch each cat to see how comfortable they were during each training mode session. Once they went over with no issue with it opening, I went to the next stage. Eventually they had no problem using them. I say be patient, read the training instructions carefully, and it all should be a breeze. Oh last couple notes, my eldest pushes her wet food with her nose a lot, and doing so pushes the food out of the bowl, or it gets stuck onto the cover. Its easy to clean with a sponge. When my youngest was learning to use it, she kept taking the food out of the bowl and monching it outside of the feeder. Now shes okay with keeping her head near the bowl. Review: I love these. Genius idea for multi-cat owners. Solved all of my feeding problems. - My full review after a month! : So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer's prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn't get to, and her own food for weight management. I couldn't just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn't eat her prescription food, which she needs. So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it'll save me money in the long run. I had spent over $1,000 on food stealer's GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn't do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out. And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can't mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can't bother her feeder. Setup: Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet's microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid's collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something....you didn't! Lol. It's probably training mode and you need to read the directions. My cats didn't need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side. Adapting to the feeder/how they handled it: I put food in each feeder, and sat them near their old bowls. I used timid cat's original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn't want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn't want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn't like the "opening sound") and over the rest of the week she opened it herself more, and more, and more times. It's been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn't like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought "the tag is closer to her face and would open it sooner". So during training I used the collar tag so it wouldn't open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it. Shipping: -Ordered 2 of the first gen (the one without the app) because I didn't want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items. -Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions. -Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml. ## Features - Key Benefits: Prevents food stealing and stress at mealtimes in multi-pet homes, keeps your pets healthier by controlling portions and helping to keep weight under control, saves money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions. - Great for Pets on Prescription Diets: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresher longer. - Microchip Compatibility: Works with 9 (Avid Secure), 10 (FDXA) and 15 (FDXB) digit microchip numbers; if unsure of your pet’s microchip number, you can check with your veterinarian, pet shelter or animal rescue. Automatic Cat Feeder opens when the assigned pet microchip ID approaches, and closes when it moves away. Simple one button programming. - Three Year Warranty. Veterinarian Recommended. - Do you have a houseful of pets? Does one cat steal the other’s cat food? Does your dog steal the cat’s food? Stressful Feeding times? The Microchip Pet Feeder makes feeding times so much easier! It uses the pet’s Microchip ID or by wearing a lightweight RFID collar tag to communicate with the feeder to open for that specific pet. All feeders come standard with one tag (unit stores 32 ID’s); additional collar tags can be purchased separately if necessary. Ideally one feeder per pet. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00O0UIPTY | | Additional Features | Lightweight | | Age Range Description | All Life Stages | | Are Batteries Required | Yes | | Batteries are Included | No | | Best Sellers Rank | #5,764 in Pet Supplies ( See Top 100 in Pet Supplies ) #14 in Dog Automatic Feeders | | Brand | SureFlap | | Brand Name | SureFlap | | Breed Recommendation | Small, Medium Breeds | | Capacity | 400 Milliliters | | Color | White | | Connectivity Technology | WiFi | | Customer Reviews | 4.3 out of 5 stars 13,005 Reviews | | Dog Breed Size | Medium | | EU Spare Part Availability Duration | 1 Years | | Global Trade Identification Number | 00812472020086, 05060180391324 | | Included Components | Placemat | | Item Dimensions L x W x H | 12.86"L x 7.75"W x 10.24"H | | Item Type Name | Feeder | | Item Weight | 1.49 Kilograms | | Manufacturer | Sure petcare | | Manufacturer Part Number | 194705 | | Material | Plastic | | Material Type | Plastic | | Model Number | 194705 | | Operation Mode | Electronic | | Power Source | Battery Powered | | Product Care Instructions | Hand Wash Only | | Recommended Uses For Product | Multiple Pets | | Special Feature | Lightweight | | Style | Standard Version | | Target Species | Cat | | UPC | 812472020086 | | Unit Count | 1 Count | ## Product Details - **Brand:** SureFlap - **Material:** Plastic - **Recommended Uses For Product:** Multiple Pets - **Special Feature:** Lightweight - **Target Species:** Cat ## Images ![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Image 1](https://m.media-amazon.com/images/I/61j3BDpQH4L.jpg) ![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Image 2](https://m.media-amazon.com/images/I/41HhRvFZ9rL.jpg) ![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Image 3](https://m.media-amazon.com/images/I/51H8dMld9OL.jpg) ![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Image 4](https://m.media-amazon.com/images/I/514+aQZCOyL.jpg) ![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Image 5](https://m.media-amazon.com/images/I/414SjZEoDaL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: Emily richards review states that sureflap won't honor the 3 year warranty if the product is purchased through amazon. is this true?** A: I have 3 cats and have owned 5 of these feeders. They’re great, however 3 of them have broken almost exactly 3 years after buying them. The company has replaced one for me. At nearly $200 a pop now, they’re getting just too costly for me to replace and I’m going to look into alternative feeders for my current broken one, and hope that my other 2 last awhile. **Q: What is the food volume capacity?** A: I can fit 2 5.5oz cans of wet food into the bowls. **Q: I have a 24 lb cat and a 6 lb dog. Is anyone using this device for their dogs, and if so, how effective is it? Are they scared by the sensor at all?** A: I bought it for my 5lb chihuahua. She’s not scared of it but it took a few days in the training mode (explained in directions that come with it) for her to understand it. Her ears touched the rim as she ate and Just seemed a bit big for it. She’s a bold dog so I can see a nervous dog being even more uncomfortable/scared. I wound up using it for my cat because my dog didn’t use it much. **Q: Will it work with rechargeable batteries?** A: Yes. I use eneloop AA batteries with C size sleeves and it works great. ## Customer Reviews ### ⭐⭐⭐⭐⭐ 2 cats, 2 different diets, 2 machines, perfect purchase. *by G***N on April 23, 2026* I bought this TWICE because I needed a second one! I have 2 cats. One is an elderly 16 year old cat, the other is almost 5. The oldest cant have dry food or she will puke it up due to sensitive tummy issues, and the youngest wants to have the wet food we give the eldest. So you can see why I needed to get 2 separate ones. It did take a little while to train them to use it (probably at least a month for each cat), but they have no problem now using it. I don't have them microchipped, but the feeders do have their own collar tag with their own code. So each cat has their own collar tag, that works with their own feeder. I've even tested, the covers cant be forcefully opened. So I don't think another animal could even get into it. The feeders don't need to be plugged in too, and just use large batteries. When it came down to training mode, that had me a little worried with the diet differences of both cats. But I tried to watch each cat to see how comfortable they were during each training mode session. Once they went over with no issue with it opening, I went to the next stage. Eventually they had no problem using them. I say be patient, read the training instructions carefully, and it all should be a breeze. Oh last couple notes, my eldest pushes her wet food with her nose a lot, and doing so pushes the food out of the bowl, or it gets stuck onto the cover. Its easy to clean with a sponge. When my youngest was learning to use it, she kept taking the food out of the bowl and monching it outside of the feeder. Now shes okay with keeping her head near the bowl. ### ⭐⭐⭐⭐⭐ I love these. Genius idea for multi-cat owners. Solved all of my feeding problems. *by A***R on July 30, 2024* My full review after a month! : So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer's prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn't get to, and her own food for weight management. I couldn't just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn't eat her prescription food, which she needs. So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it'll save me money in the long run. I had spent over $1,000 on food stealer's GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn't do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out. And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can't mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can't bother her feeder. Setup: Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet's microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid's collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something....you didn't! Lol. It's probably training mode and you need to read the directions. My cats didn't need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side. Adapting to the feeder/how they handled it: I put food in each feeder, and sat them near their old bowls. I used timid cat's original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn't want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn't want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn't like the "opening sound") and over the rest of the week she opened it herself more, and more, and more times. It's been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn't like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought "the tag is closer to her face and would open it sooner". So during training I used the collar tag so it wouldn't open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it. Shipping: -Ordered 2 of the first gen (the one without the app) because I didn't want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items. -Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions. -Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml. ### ⭐⭐⭐⭐⭐ Selective microchip feeders that solved food stealing in our multi pet home *by J***D on March 7, 2026* Summary: These feeders have been extremely effective in a multi pet household with grazers and one food motivated pet. Our pets range from a 6 lb miniature dog and a small dog around 20 lb to a 10 lb cat and a 15 lb cat, and each one can safely eat their own food without interference while portions stay controlled. Full Review: We currently own four of these selective feeders from SureFlap and use them daily in a mixed household with cats and dogs. Our pets range from a 6 lb miniature dog, a small dog around 20 lb, a 10 lb cat, and a 15 lb cat, and the feeders recognize them reliably. Three feeders are programmed directly to individual microchips, and one is programmed using the included collar tag for a temporary visiting dog. Programming was straightforward, and it is possible to assign more than one pet to a single feeder if needed. The feeders can also be fully reset to clear all programmed pets, which made it easy to reassign one when our household situation changed. Training took a little repetition, but it was easier than expected. We started by placing treats directly in front of the opening and inside the tray so our pets naturally learned to put their face in the correct spot. For two pets that trust handling, I gently guided their bodies and showed them that placing their head near the opening would trigger the lid. It took all of our furbabies a few tries to get used to it. Our small dog’s ears do brush the sides of the opening, which confused him at first when trying to get to his own food. However, that did not stop him from trying to put his head into the other pets’ feeders to see if they would open for him. Thankfully, they did not. These feeders have been a game changer for a household with grazers and one pet that would otherwise overeat. Our grazers can eat when they are hungry without their food being stolen, and the food motivated pet can no longer access meals that are not theirs. It has also stopped two of our grazers from eating each other’s food, which was important for maintaining proper nutrition since one is a small dog and the other is a cat. The only time the system fails is when someone forgets to close a feeder after filling it. In our house that occasionally happens with kids or busy mornings, and the pets will absolutely take advantage of an open feeder. As long as the lids are closed properly, the selective access works exactly as intended. The fourth feeder was added specifically to protect the visiting dog’s food from the other pets. Using the collar tag worked just as reliably as the microchip programming and gave us flexibility for a short term situation. We also upgraded the bowls to the stainless steel version for easier cleaning and labeled each SureFlap feeder with the pet’s initial so we can easily keep track of which feeder is programmed to which pet. ✅ Pros: • Effectively prevents food stealing • Works well for both cats and small dogs • Allows grazers to eat on their own schedule • Supports different diets in the same household • Microchip and collar tag options are both reliable • Feeders can be reset and reprogrammed as needs change ⛔️ Cons: • There can be minor differences in sensor sensitivity between units. Some feeders open very quickly, while others require the pet to place their face closer to the sensor. This temporarily confused one of our cats during training, but with a little repetition they adjusted and now use it without issue. • I do wish the company offered additional size options for larger dogs. These work great for cats and small dogs, but a larger version would have been helpful for our extra large dog whose food was sometimes stolen by our food motivated cat. If they ever expanded the line for bigger dogs, an adjustable height option would also be beneficial so dogs could eat at a more comfortable height that supports their joints. ⭐ Final Thought: I would buy these again without hesitation and would recommend them to any multi pet household dealing with food stealing, portion control, or pets on different diets. ## Frequently Bought Together - Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Rear Cover for Automatic Microchip Cat Pet Feeder - Prevents Persistent Pet from Getting Food from The Back of The Feeder - Sure Petcare SureFeed Stainless Steel Bowl --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/16097520-sure-petcare-sureflap-surefeed-microchip-pet-feeder-selective-automatic-pet](https://www.desertcart.co.uk/products/16097520-sure-petcare-sureflap-surefeed-microchip-pet-feeder-selective-automatic-pet) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-18*