---
product_id: 1575158
title: "The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition"
price: "£20.28"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/1575158-the-copywriters-handbook-a-step-by-step-guide-to-writing
store_origin: GB
region: United Kingdom
---

# The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

**Price:** £20.28
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- **What is this?** The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
- **How much does it cost?** £20.28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/1575158-the-copywriters-handbook-a-step-by-step-guide-to-writing)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are: • eight headlines that work―and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

Review: Total Rip-Off - Total Rip-Off That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly. When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off. The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book. The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads. Seriously, this is one of the most practical and tactical books on copywriting that I have ever read. In The Copywriter’s Handbook you will learn: • 38 headline examples • The 4 - “U’s” of great copy • 15 ways to open a sales letter • The 10 - point criteria of ads that sell • 11 ways to make your writing more readable • 22 reasons why people might buy your product • The 7 questions you must ask about your audience Whether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions. Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner. He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor. I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business. 5 Stars all day. Joshua Lee Henry, M.A. & MBA Essentials, Salesforce Founder & CEO, Activate Advertising Agency, L.L.C ActivateMyAdvertising.com
Review: Review From an SEO Guru & Web Developer - If you want to improve your writing skills for print or the web, this is the book that you need to own. This book is all steak with the fat trimmed off, powerful tips and techniques with absolutely no fluff. While some of the techniques included in the book aren't unique to copywriting guides, Bly offers his own effective spin on them. In the first 60 pages alone, you're treated to a goldmine of tips on writing effective headlines and crafting easy-to-read copy. Bly tackles copywriting methods for direct mail, catalogs, brochures, websites, and even press releases. Unlike most books on copy, Bly provides great advice on writing for TV commercials and radio spots. As a Search Engine Optimization guru, I found Bly's take on writing web copy to be extremely refreshing, even if it wasn't new information to me personally. I loved that this was probably the only copywriting book that actually stresses finding the balance between writing copy that sells, and copy that is search engine friendly. Most web design books don't discuss copywriting, and most copywriting authors have no knowledge of writing for search engines. Bly certainly did his homework. This is an excellent guide for writing copy, especially if you're writing for websites. This book is probably the best investment that you will ever make.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #876,086 in Books ( See Top 100 in Books ) #264 in Business Writing Skills (Books) #303 in Direct Marketing (Books) #629 in Advertising (Books) |
| Customer Reviews | 4.6 out of 5 stars 701 Reviews |

## Images

![The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition - Image 1](https://m.media-amazon.com/images/I/71EGZX3UqWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Total Rip-Off
*by J***Y on March 9, 2018*

Total Rip-Off That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly. When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off. The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book. The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads. Seriously, this is one of the most practical and tactical books on copywriting that I have ever read. In The Copywriter’s Handbook you will learn: • 38 headline examples • The 4 - “U’s” of great copy • 15 ways to open a sales letter • The 10 - point criteria of ads that sell • 11 ways to make your writing more readable • 22 reasons why people might buy your product • The 7 questions you must ask about your audience Whether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions. Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner. He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor. I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business. 5 Stars all day. Joshua Lee Henry, M.A. & MBA Essentials, Salesforce Founder & CEO, Activate Advertising Agency, L.L.C ActivateMyAdvertising.com

### ⭐⭐⭐⭐⭐ Review From an SEO Guru & Web Developer
*by S***E on February 10, 2010*

If you want to improve your writing skills for print or the web, this is the book that you need to own. This book is all steak with the fat trimmed off, powerful tips and techniques with absolutely no fluff. While some of the techniques included in the book aren't unique to copywriting guides, Bly offers his own effective spin on them. In the first 60 pages alone, you're treated to a goldmine of tips on writing effective headlines and crafting easy-to-read copy. Bly tackles copywriting methods for direct mail, catalogs, brochures, websites, and even press releases. Unlike most books on copy, Bly provides great advice on writing for TV commercials and radio spots. As a Search Engine Optimization guru, I found Bly's take on writing web copy to be extremely refreshing, even if it wasn't new information to me personally. I loved that this was probably the only copywriting book that actually stresses finding the balance between writing copy that sells, and copy that is search engine friendly. Most web design books don't discuss copywriting, and most copywriting authors have no knowledge of writing for search engines. Bly certainly did his homework. This is an excellent guide for writing copy, especially if you're writing for websites. This book is probably the best investment that you will ever make.

### ⭐⭐⭐⭐ Good Book
*by R***T on November 8, 2007*

I was very skeptical buying this book at first, considering there are many like it on Amazon that are authored by what I call "rip-off" authors who recycle common information into book form and have a legion of their buddies write good reviews (which they reciprocate for their rip-off buddies). I was pleasantly surprised, however, with this book. The author present very straightforward, no-nonsense, and practical advice on writing good copy. I'm no copywriter/expert, and so the information for a beginner here is certainly very valuable, helpful, and easy to follow and apply. I didn't buy this book with the intention of becoming a copywriter, only to avoid the massive fees some of them charge, and help my business grow. And, I can safely say, that applying these techniques did help my business grow, not exponentially, but better than nothing. I look forward to reading other, more in-depth, specialized, and advanced technique books by this author.

## Frequently Bought Together

- The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

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*Store origin: GB*
*Last updated: 2026-06-03*