Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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Auburn

Product ID: 152187294

Details

Brand
It's Pure
Colour
Auburn
Hair type
All
Item form
Powder
Material Type Free
Gluten Free
Material feature
Gluten Free

🌍Fair Trade & UK-Blended Herbs

🌿Certified Organic by Soil Association

🧪100% Natural Henna-Based Powder

£25.58

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Description

🌟 Turn heads with nature’s most vibrant auburn—because your hair deserves the purest glow!

HAIR HEALTH HERO - Boosts volume and shine while repairing damage—no harsh chemicals involved.
CUSTOM AUBURN GLOW - Unique auburn shade that blends with your natural hair for a personalized look.
PURE ORGANIC POWER - First Soil Association Certified herbal hair dye for guilt-free, vibrant color.
ETHICAL TRANSPARENT - Sourced from fair trade farms, processed with advanced purity technology.
SENSITIVE SKIN FRIENDLY - Vegan, cruelty-free, gluten-free, and perfect for allergy-prone scalps.

It’s Pure Organic Herbal Hair Dye in Auburn is a 110g powder hair color made from certified organic, fair trade henna herbs blended in the UK. This permanent, vegan, and cruelty-free formula enhances hair volume and shine while repairing damage, suitable for all hair and skin types including sensitive scalps. Free from gluten, ammonia, and harsh chemicals, it delivers a unique, natural auburn tone that works with your existing hair color for a personalized, healthy finish.

Specifications

ASIN	B01HH3A4BM
ASIN	B01HH3A4BM
Benefits	Gentle on hair and strengthening
Best Sellers Rank	1,830 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Auburn
Container Type	Sachet
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	4.0 4.0 out of 5 stars (119)
Customer reviews	4.0 4.0 out of 5 stars (119)
Full Cure Time	24 Hours
Global Trade Identification Number	05060319461218
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Powder
Item Weight	110 Grams
Item model number	E0663
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0633
Material Features	Gluten Free, Natural, Organic
Material Type Free	Gluten Free
Model Number	E0663
Number of Items	1
Package Dimensions	14.4 x 7.4 x 5.7 cm; 110 g
Recommended Uses For Product	Hair coloring for sensitive skin, natural and organic hair care, hair restoration and damage repair, volume and shine enhancement, ethical and dietary preference consideration
Suitable Hair Colour	All Hair Colours
Unit Count	110.0 gram

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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£25.58

Duties & taxes included

In stock

Sold byAmazon UKDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to UK.

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TrustScore 4.5 | 7,300+ reviews

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