---
product_id: 14975642
title: "Multi-Purpose Pomade"
brand: "o'douds"
price: "£0.46"
currency: GBP
in_stock: false
reviews_count: 9
url: https://www.desertcart.co.uk/products/14975642-multi-purpose-pomade
store_origin: GB
region: Great Britain
---

# 100% natural, plant-based formula water-resistant for all-day durability firm hold with flexible restyling Multi-Purpose Pomade

**Brand:** o'douds
**Price:** £0.46
**Availability:** ❌ Out of Stock

## Summary

> 🌿 Hold your style, not your hands — natural power that moves with you.

## Quick Answers

- **What is this?** Multi-Purpose Pomade by o'douds
- **How much does it cost?** £0.46 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/14975642-multi-purpose-pomade)

## Best For

- o'douds enthusiasts

## Why This Product

- Trusted o'douds brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Confidence in Any Climate:** Water-resistant formula locks your look in place, perfect for humid days and active lifestyles.
- • **Effortless Application & Restyling:** Smooth, easy-to-spread texture that never hardens, letting you refresh your style on the go.
- • **Signature Cedarwood & Orange Scent:** Elevate your grooming ritual with a sophisticated, fresh fragrance that sets you apart.
- • **Sustainable Style, Zero Compromise:** Crafted with clean, vegan, and cruelty-free plant-based ingredients for guilt-free grooming.
- • **Subtle Shine Meets Natural Movement:** Medium to high shine finish that keeps hair looking polished without the stiff helmet effect.

## Overview

O'Douds Multi-Purpose Pomade is a premium, water-resistant styling product made from sustainable, plant-based ingredients. It delivers a firm yet flexible hold with a medium to high shine finish, suitable for all hair types and styles. Easy to apply and restyle without stiffness, it features a refreshing cedarwood and orange scent. Vegan, cruelty-free, and free from parabens, sulfates, and phthalates, this pomade is designed for the modern man who values both performance and clean grooming.

## Description

desertcart.com: O'Douds Multi-Purpose Pomade - Water-Resistant Styling Pomade for Men - Natural, Plant-Based Ingredients - Firm hold with Medium to High Shine - Cedarwood & Orange Scent (3.4oz) : Beauty & Personal Care

Review: Always one of the best—even more so with the newest generation. - O'Douds pretty much created this type of pomade. Prior, you had water based that were more gelatin-like texture (i.e. Lay-rite, Suavecito) and oil/wax-based that were really hard to wash out, but held well (i.e. Goon Grease.) O'Douds created, a now popular style, of a water-based that acts like an oil based in texture and hold, while remaining like a water-based—as in, it's still easy to wash out. I was so excited to try the new formulation out, and was not disappointed. It's super easy to spread now. It still has that icing type consistency, but spreads easily and goes through your hair no problem. It's not a super-hold, this is still not a true oil or wax (hence the name leaning it towards water-based still) but I feel it holds very well, while still allowing your hair to move and look natural. I don't go for the stiff pomp look, and if that's what your hair style is this probably is not the pomade for you. But, if you like to style your hair with hold that can easily be restyled and moved when wanted, this is the stuff. The only downside to the original O'Douds Water Based was how hard it was to spread in your hands. (If you had the original formula you know what I'm talking about.) Basically, after scooping a little into your palms, you would rub your hands together and the water would separate from the other ingredients. This didn't make it impossible to use but you really had to focus on getting it re-mixed and spread in your hands after separation, which was time consuming and annoying—BUT THAT HAS BEEN FIXED! I lean more towards oil-based now, as I like the hold and look, but I HATE HATE HATE (yes, that much hate) how hard oil/wax based pomades are to wash from your hands after application. No one ever talks about this. They always talk about how hard/easy pomades are to wash out of your hair, but I could care less because I like a two or three days of build-up before washing and starting again. But washing your hands needs to be done after every application and oil/wax based literally take so much soap and gunk up hand towels easily. If you have this concern too, you can rejoice. This O'Douds Water Based washes away from your hands easily with a little soap and water. Smells great, holds well, easily to apply, easy to wash hands after. A+ O'Douds.
Review: Fantastic pomade. - Fantastic pomade. I went from using suavecito daily (YUCK) to using a premium, well-made product in O'Douds. Honestly the two don't even compare. If you are still using suavecito or layrite or any other gel pomade (some are good most are bad) you owe yourself a try of this pomade. It lasts all day, is restylable with or without water and a comb. The best part about it is that it doesn't get hard, EVER. With any gel pomade you get a nice hard helmet of hair on your head, and with one stray hair or small gust of wind the whole style is ruined, and you can never get it back completely because wet-combing will remove a lot of the hold. Because this stays dry it allows you to fix any isues that may arise. Not only does it stay maleable, it also conditions your hair. Highly highly recommend this product, the only thing I've found to be better is Shear Revival Crystal Lake's newest formula.

## Features

- NATURAL POMADE: This hair pomade for men is made with clean, sustainable, plant-based ingredients. This pomade is made with only natural oils and waxes.
- MULTI-PURPOSE: Think of this pomade as a multi-tool of pomades. Makes restyling your hair easy, and has the ability to work on all hair types and styles.
- WATER RESISTANT: Our most popular hair pomade for men is water resistant making it very durable and long-lasting. Perfect for hot and humid climates.
- FIRM HOLD: A pomade that offers an easy application with a firm hold that is also versatile. Easy to restyle, reduces curly hair and adds a little shine.
- CLEAN SUSTAINABLE GROOMING PRODUCTS: O'Douds is an inclusive grooming brand dedicated to quality and sustainability. All of our natural products are vegan and cruelty free with no parabens, no sulfates and no phthalates.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00QQ1012O |
| ASIN  | B00QQ1012O |
| Best Sellers Rank | #88,953 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #231 in Hair Styling Pomades |
| Brand Name | O'Douds |
| Customer Reviews | 4.1 4.1 out of 5 stars (592) |
| Hair Type | All |
| Is Discontinued By Manufacturer  | No |
| Item Form | Clay |
| Item Type Name | Hair Pomade |
| Item Volume | 3.4 Fluid Ounces |
| Item Weight | 114 Grams |
| Item model number  | 3OD1 |
| Liquid Volume | 4 Fluid Ounces |
| Manufacturer | O'Douds |
| Manufacturer  | O'Douds |
| Material Type Free | Paraben Free, Phthalate Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Multi-Purpose, Water-Resistant Pomade with a firm hold for all hair types and occassions. |
| Product Dimensions  | 2.44 x 2.44 x 2.64 inches; 4.02 ounces |
| Scent Name | Cedarwood & Orange |
| UPC | 773490418838 688614851777 019962003615 |
| UPC  | 773490418838 688614851777 019962003615 |
| Unit Count | 4.0 Ounce |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 4 Fluid Ounces
- **Material Type Free:** Paraben Free, Phthalate Free, Sulfate Free
- **Product Benefits:** Multi-Purpose, Water-Resistant Pomade with a firm hold for all hair types and occassions.
- **Scent:** Cedarwood & Orange

## Images

![Multi-Purpose Pomade - Image 1](https://m.media-amazon.com/images/I/61k1HnVHymL.jpg)
![Multi-Purpose Pomade - Image 2](https://m.media-amazon.com/images/I/61p7gqLFKiL.jpg)
![Multi-Purpose Pomade - Image 3](https://m.media-amazon.com/images/I/61wsJpquf0L.jpg)
![Multi-Purpose Pomade - Image 4](https://m.media-amazon.com/images/I/71mNeaN9BoL.jpg)
![Multi-Purpose Pomade - Image 5](https://m.media-amazon.com/images/I/71GQNLVfEJL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Always one of the best—even more so with the newest generation.
*by C***S on November 30, 2016*

O'Douds pretty much created this type of pomade. Prior, you had water based that were more gelatin-like texture (i.e. Lay-rite, Suavecito) and oil/wax-based that were really hard to wash out, but held well (i.e. Goon Grease.) O'Douds created, a now popular style, of a water-based that acts like an oil based in texture and hold, while remaining like a water-based—as in, it's still easy to wash out. I was so excited to try the new formulation out, and was not disappointed. It's super easy to spread now. It still has that icing type consistency, but spreads easily and goes through your hair no problem. It's not a super-hold, this is still not a true oil or wax (hence the name leaning it towards water-based still) but I feel it holds very well, while still allowing your hair to move and look natural. I don't go for the stiff pomp look, and if that's what your hair style is this probably is not the pomade for you. But, if you like to style your hair with hold that can easily be restyled and moved when wanted, this is the stuff. The only downside to the original O'Douds Water Based was how hard it was to spread in your hands. (If you had the original formula you know what I'm talking about.) Basically, after scooping a little into your palms, you would rub your hands together and the water would separate from the other ingredients. This didn't make it impossible to use but you really had to focus on getting it re-mixed and spread in your hands after separation, which was time consuming and annoying—BUT THAT HAS BEEN FIXED! I lean more towards oil-based now, as I like the hold and look, but I HATE HATE HATE (yes, that much hate) how hard oil/wax based pomades are to wash from your hands after application. No one ever talks about this. They always talk about how hard/easy pomades are to wash out of your hair, but I could care less because I like a two or three days of build-up before washing and starting again. But washing your hands needs to be done after every application and oil/wax based literally take so much soap and gunk up hand towels easily. If you have this concern too, you can rejoice. This O'Douds Water Based washes away from your hands easily with a little soap and water. Smells great, holds well, easily to apply, easy to wash hands after. A+ O'Douds.

### ⭐⭐⭐⭐ Fantastic pomade.
*by N***B on February 18, 2016*

Fantastic pomade. I went from using suavecito daily (YUCK) to using a premium, well-made product in O'Douds. Honestly the two don't even compare. If you are still using suavecito or layrite or any other gel pomade (some are good most are bad) you owe yourself a try of this pomade. It lasts all day, is restylable with or without water and a comb. The best part about it is that it doesn't get hard, EVER. With any gel pomade you get a nice hard helmet of hair on your head, and with one stray hair or small gust of wind the whole style is ruined, and you can never get it back completely because wet-combing will remove a lot of the hold. Because this stays dry it allows you to fix any isues that may arise. Not only does it stay maleable, it also conditions your hair. Highly highly recommend this product, the only thing I've found to be better is Shear Revival Crystal Lake's newest formula.

### ⭐⭐⭐⭐⭐ Best product for slicked back or combover, stays malleable, low sheen
*by J***A on January 6, 2021*

As a recovering “high end hair products” user with a very sensitive scalp and persnickety styling preferences, I do believe I’ve found my new favorite. I used shu uemura products until they discontinued not one, but both of the products I liked. One of them was replaced with a solid product, but it is still very expensive and doesn’t quite do exactly what I would like. I have medium length super straight hair with a ton of volume. I wear the slicked back / classic combover type style. It’s been challenging to find something that weighs my hair down without looking like I haven’t showered in days, remains malleable throughout the day, and gives a bit of shine. O’Douds, upon first use, is perfect for me, aside from the scent. I don’t love the scent. I actually bought two different “natural” or plant based products to use and compare after extensive research on reviews and ingredients. The “other” product smells amazing but is going straight in the trash after first use due to the fact it leaves my hair dry and fuzzy (odd for a pomade I must say). So back to the scent, it’s very “lemony” which is why I don’t use American crew fiber. It is very similar in that aspect (also American crew products make my head itchy). That is where the similarities end. O’Douds is superior to many other products I have used and midrange on the price so I’ll be sticking with this for now. The scent does dissipate quickly once applied and styled. I wish I could take the caramel musk scent from the other product and apply it to the superior ingredients and functionality of the O’Douds. But due to the fact that it dissipates quickly and I don’t walk around smelling like mosquito repellent, I can live with it. Solid product for half the price of my previous product. I’m happy with the results. It is a little tougher to wash out, but that doesn’t bother me. It is also water RESISTANT so hopefully I don’t look like a homeless person the moment I walk out in the rain like other products. It is a little tougher to work into my thick assed hair as well but I expected that from a product that can hold it all in place as I would prefer without drying out or flaking or losing all composure at the first hint of any precipitation. I also play music and perform under hot lights and have yet to find a product that remains malleable for a restyle after leaving the stage. I think this is really going to cut it for that issue as well. Will add a picture when I’m freshly styled. Right now I look like Harry from Harry and the Henderson’s after sleeping with the other product in my hair. EDIT - added photos. Photo on the left is actually the next morning. Ran my fingers through and restyled after coffee and it pops right back into place. Photo on the right is later in the day, after chores and wearing a beanie all day. This stuff is the real deal, for this kind of style anyway. At the moment I’m at two full days and head still not itchy. Amazing.

## Frequently Bought Together

- O'Douds Multi-Purpose Pomade - Water-Resistant Styling Pomade for Men - Natural, Plant-Based Ingredients - Firm hold with Medium to High Shine - Cedarwood & Orange Scent (4oz)
- O'Douds Matte Paste - Natural Styling Clay for Men - Strong Hold for Maximum Volume & Texture with Matte Finish - Vegan & Plant-Based - Labdanum & Lime Scent (4oz)

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*Product available on Desertcart Great Britain*
*Store origin: GB*
*Last updated: 2026-04-27*