--- product_id: 13012418 title: "Coolhunting: Chasing Down the Next Big Thing" brand: "peter gloorscott cooper" price: "£20.97" currency: GBP in_stock: true reviews_count: 6 url: https://www.desertcart.co.uk/products/13012418-coolhunting-chasing-down-the-next-big-thing store_origin: GB region: United Kingdom --- # Coolhunting: Chasing Down the Next Big Thing **Brand:** peter gloorscott cooper **Price:** £20.97 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Coolhunting: Chasing Down the Next Big Thing by peter gloorscott cooper - **How much does it cost?** £20.97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/13012418-coolhunting-chasing-down-the-next-big-thing) ## Best For - peter gloorscott cooper enthusiasts ## Why This Product - Trusted peter gloorscott cooper brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Coolhunting: Chasing Down the Next Big Thing - Image 1](https://m.media-amazon.com/images/I/415Q6awZt7L.jpg) ![Coolhunting: Chasing Down the Next Big Thing - Image 2](https://m.media-amazon.com/images/I/31xkJTyK6SL.jpg) ## Customer Reviews ### ⭐⭐⭐ 3.0 out of 5 stars Good Explanation of Theories for Discovering the Next Big Thing *by R***R on Reviewed in the United States 🇺🇸 on June 10, 2007* This book was a bit long winded for me personally although I eventually reached the objective. The authors do a great job of explaining their theories from every possible angle and make it very understandable for just about anyone due to the numerous examples, case studies, and antidotes.My main (and only) complaint is that it took quite a bit of time to get to the "meat" of the book as the background and examples of group dynamics dominate the better part of the book. I admit and agree that it's important to establish the background the authors have, but it could have been done in fewer pages with fewer examples in my opinion.Overall, I'd recommend the book to idea and trend seeking types. Just understand you'll not be discovering new trends and the next big thing immediately. If you understand social networking and how groups interact to become a "mind of one," you might be able to skim the first portions of the book and jump right into the practice of "Coolhunting." ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars An eye opener *by L***O on Reviewed in the United States 🇺🇸 on February 18, 2015* Excellent Book. ### ⭐⭐⭐ 3.0 out of 5 stars A 3.5 star special masquarading as something a little higher. I have trouble calling this a business book. *by J***T on Reviewed in the United States 🇺🇸 on July 1, 2007* This book was a tough read. When I finished it I asked myself "Why did I read it?" And I asked myself "What did I get from it?" I know I read it thinking there would be some good insight provided into how to identify trends and trendsetters so a reasonably quick profit could be made by jumping on the bandwagon. And now that I have finished the book I know that I certainly didn't get what I was looking for.As far as I am concerned, the book uses too much of its own terminology and has to spend too much time defining terms. And the authors cite too many names and specific instances instead of smoothing over all of that and telling a simple easily digestible story. The title of the book is "Coolhunters." And that is fine. But why was there so much coverage of "Coolfarmers" in the book. That was a sideshow, and should have been left out in my humble opinion.Basically I learned that coolhunters are seekers of trends and trendsetters. A coolfarmer is a leader of trendsetters. Swarm creativity is creativity resulting from a collective mindset. And Collaborative Innovation Networks (COINs) are teams of trendsetters who share ideas, information, and work in order to produce swarm creativity. Then social networks are cited as an example of some COINs. But so what? I still need to have all this pulled together for me so I can recommend the book to someone interested in starting a business or make their business better. I can't do that!This book had 10 chapters as follows:1. Why "cool" matters2. Swarm creativity creates cool trends3. Swarms can better predict the future4. About trendsetters5. Coolhunters look for coolfarmers6. When swarms go mad7. Do-it-yourself coolhunting with technology8. Coolhunting by automated social network analysis9. Five steps to becoming a coolfarmer10. The coming world of swarm creativity --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/13012418-coolhunting-chasing-down-the-next-big-thing](https://www.desertcart.co.uk/products/13012418-coolhunting-chasing-down-the-next-big-thing) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-16*