--- product_id: 13007218 title: "Thinking Visually (Basics Illustration 01) Paperback – October 11, 2006" brand: "mark wigan" price: "£8.62" currency: GBP in_stock: true reviews_count: 7 url: https://www.desertcart.co.uk/products/13007218-thinking-visually-basics-illustration-01-paperback-october-11-2006 store_origin: GB region: United Kingdom --- # Thinking Visually (Basics Illustration 01) Paperback – October 11, 2006 **Brand:** mark wigan **Price:** £8.62 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Thinking Visually (Basics Illustration 01) Paperback – October 11, 2006 by mark wigan - **How much does it cost?** £8.62 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/13007218-thinking-visually-basics-illustration-01-paperback-october-11-2006) ## Best For - mark wigan enthusiasts ## Why This Product - Trusted mark wigan brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Thinking Visually (Basics Illustration 01) Paperback – October 11, 2006 - Image 1](https://m.media-amazon.com/images/I/41EjqVXjGpL.jpg) ![Thinking Visually (Basics Illustration 01) Paperback – October 11, 2006 - Image 2](https://m.media-amazon.com/images/I/51oOKm1AteL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐ 4.0 out of 5 stars Good intentions but unimaginative writing *by A***U on Reviewed in the United States 🇺🇸 on February 14, 2010* Having bought the entire AVA Academia range of Illustration books, I've read several of them already and know what to expect. It's a great series, however, Basics Illustration: Thinking Visually by Mark Wigan could have been easily improved with minor tweaking. Much of the information contained within is just echoed from "The Fundamentals of Illustration."I understand that this is an 'introductory' level book, so I wasn't expecting anything life changing in it. The book has several areas where it lists further research for styles and contemporary trends in the industry. This is great; this is exactly what the book needed to deliver. The book also suggest projects for individual improvement as well as guidelines by which to judge and challenge oneself.So why did I give it only four stars? (Really merits 3 1/2, but Amazon doesn't expressly give you that option.)The writing seems at times lazy and cringe-inducing. Mr. Wigan is a good illustrator but is also a 'lister', and much of the text is one gigantic, unreadable, stale block of solid text with only commas for comfort. To ILLUSTRATE as it were, imagine if you were reading a 160 page book where most of the text was run-on, repetitive, redundant, listless, uninspired, overly didactic, systematic, expected, uninterrupted, rambling, dry, foreseen, bland, stale, robotic, programmed, trance-like, stagnant, blurry, unnecessary, echoing, monotonous, drivelling, homogenous, and mediocre.To be fair, reading the last part of my review is a little too critical. It might have been the only way to condense the text, but the problem could have been more innovatively solved. This is one of the few series of books on the subject that is well developed and fairly continuous in its level of quality and visual polish. It's just the listing that marrs the title, severely, at times. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Excellent first few steps into an unknown *by T***Y on Reviewed in the United States 🇺🇸 on February 26, 2013* This whole AVA book series, along with Teaching Illustration: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs by Marshall Arisman and The Education of an Illustrator by Marshall Arisman, make for the perfect independently learning course outside of and Education Institution for a fraction of the cost to get started. One might be able to supplement the norms of education, providing one joins some of the societies and groups, as well as attend some of the conferences and museums activities. Works their backside off developing a reputation, portfolio, and countless contacts through networking. But this seems like it would need to be done in an over flooded educational system and job market anyway. Aside from that this would be beneficial to the life long animation student or artist in the sense that it will provide an awakening or rejuvenated refreshment on different ways to approach and create it. Each book provides an excellent example of project ideas to start, choose, or revise. They also have professional working examples, industry insights, and reference pictures or inspiration to boost things along. This helps rather than just dry reading. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars What a Handbook! *by R***E on Reviewed in the United States 🇺🇸 on August 17, 2010* This is a really useful handbook which considers the value of ideas, research and experimentation in the design process in a thought provoking way. The book teaches the reader how to think visually; balancing the need to work creatively with that of meeting deadlines.The author places each area of discussion in its historical context, including any precedents, which is really useful. The book uses a variety of clever examples from The Illustrated Ape to Ian Pollock to Andrew Rae.The variety of working examples is in keeping with the author's emphasis on the variable role an illustrator must play in their career. This could be a little daunting but, as a result of the author's enthusiasm, it is actually very creative and inspiring. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/13007218-thinking-visually-basics-illustration-01-paperback-october-11-2006](https://www.desertcart.co.uk/products/13007218-thinking-visually-basics-illustration-01-paperback-october-11-2006) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-03*