--- product_id: 122553240 title: "Defy Damage Protective Shield, 100 ml" brand: "joico" price: "£20.69" currency: GBP in_stock: true reviews_count: 13 category: "Joico" url: https://www.desertcart.co.uk/products/122553240-defy-damage-protective-shield-100-ml store_origin: GB region: United Kingdom --- # UV & pollution defense Color fade prevention Heat protection up to 230°C Defy Damage Protective Shield, 100 ml **Brand:** joico **Price:** £20.69 **Availability:** ✅ In Stock ## Summary > 💥 Defy damage, define confidence — your hair’s ultimate protective shield! ## Quick Answers - **What is this?** Defy Damage Protective Shield, 100 ml by joico - **How much does it cost?** £20.69 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/122553240-defy-damage-protective-shield-100-ml) ## Best For - joico enthusiasts ## Why This Product - Trusted joico brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Light as Air:** Non-greasy, fast-absorbing formula that protects without weighing hair down or leaving residue. - • **Shield Your Style:** Defends hair from heat styling up to 230°C (450°F) for flawless looks every time. - • **Environmental Armor:** Blocks harmful UV rays and pollution to keep hair vibrant and healthy. - • **Color Lock Technology:** Preserves your hair’s rich color by reducing oxidative damage and fading. - • **Strength in Every Strand:** Fortifies hair to reduce breakage and maintain resilience against daily styling stress. ## Overview Joico Defy Damage Protective Shield is a lightweight, leave-in lotion that protects all hair types from heat damage up to 230°C, UV rays, and pollution. Infused with SmartRelease Technology, it strengthens hair, reduces breakage, and preserves vibrant color with a non-greasy, fast-absorbing formula in a convenient 100ml size. ## Description Product Description Joico Defy Damage Protective Shield is a lightweight, leave-in treatment designed to safeguard hair from the damaging effects of heat styling, UV exposure, and environmental pollutants. Infused with Joico’s exclusive SmartRelease Technology, this advanced formula continuously strengthens and protects hair while maintaining vibrant, long-lasting color. Its heat-resistant properties defend against temperatures up to 230°C (450°F), reducing breakage and ensuring smoother, healthier-looking hair. The non-greasy, fast-absorbing texture makes it ideal for all hair types, providing daily protection without buildup. Packaged in a convenient 100ml size, this salon-quality shield is an essential step for maintaining strong, resilient, and beautiful hair. Directions 1. Apply product to clean, damp hair prior to styling. 2. Distribute evenly throughout hair, focusing on mid-lengths and ends. 3. Do not rinse out. 4. Style as desired. Review: Good hair protector - Used this product after using the K Pak reconstruction shampoo and conditioner. I can definitely tell the difference and hair feels strong and has a Heathly appearance and is soft. Gentle fragrance too. Review: Good product for curly hair. - Great product use it all the time.I find it controls frizz and less hair loss after washing hair. ## Features - Advanced Heat Protection: Joico Defy Damage Protective Shield defends hair from heat styling up to 230°C (450°F). - UV & Pollution Defense: Shields hair against environmental stressors, including UV rays and pollution. - Prevents Color Fade: Helps maintain vibrant, long-lasting hair color by reducing oxidative damage. - Strengthens & Reduces Breakage: Fortifies hair to resist damage from daily styling and external aggressors. - Lightweight, Non-Greasy Formula: Absorbs quickly without weighing hair down or leaving residue. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07NXVWVG2 | | Benefits | Protection against damage | | Best Sellers Rank | 15,302 in Beauty ( See Top 100 in Beauty ) 161 in Hair Deep Conditioners & Treatments | | Brand | Joico | | Brand Name | Joico | | Customer Reviews | 4.6 out of 5 stars 3,084 Reviews | | Global Trade Identification Number | 00074469509527 | | Hair Type | All | | Hair type | All | | Item Form | Lotion | | Item Type Name | Defy Damage Protective Shield | | Item Weight | 0.12 Grams | | Item form | Lotion | | Item weight | 0.12 Grams | | Manufacturer | Joico Laboratories, Inc | | Manufacturer Part Number | J16007 | | Material Features | Fragrance Free | | Model Number | J16007 | | Product Warranty | 2 year manufacturer | | Product benefits | Protection against damage | | Scent | Unscented | | Scent Name | Unscented | | Special Ingredients | Cellulose | | UPC | 074469509527 | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** Joico - **Hair type:** All - **Item form:** Gel - **Item volume:** 3.38 Fluid Ounces - **Liquid volume:** 3 Fluid Ounces - **Material Type Free:** Gluten Free - **Number of items:** 1 - **Product benefits:** Protection against damage - **Scent:** Unscented - **Unit count:** 100.0 millilitre ## Images ![Defy Damage Protective Shield, 100 ml - Image 1](https://m.media-amazon.com/images/I/519Od4b8qZL.jpg) ## Questions & Answers **Q: Is this is sulfate free?** A: Yes! We are free of SLS/SLES sulfates. **Q: How long will it take to see results?** A: Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use. **Q: Is this good for curly hair?** A: Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick. **Q: Will the products help my hair color last longer?** A: Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good hair protector *by L***A on 3 May 2026* Used this product after using the K Pak reconstruction shampoo and conditioner. I can definitely tell the difference and hair feels strong and has a Heathly appearance and is soft. Gentle fragrance too. ### ⭐⭐⭐⭐⭐ Good product for curly hair. *by A***S on 20 April 2026* Great product use it all the time.I find it controls frizz and less hair loss after washing hair. ### ⭐⭐⭐⭐⭐ Lifesaver *by C***T on 10 May 2024* I live in the Gulf, and my hair, subjected daily to high UV and sunshine, was in a real mess. Brassy looking, dry and breaking. I have been using expensive hair oils and blow-dry sprays. They were honestly not making enough of a difference, too much hair oil leaves your hair lank and the blow-dry sprays don't do enough and do not counteract the dryness. I bought this product based on review and price. I tried it yesterday for the first time. I couldn't quite believe the difference it made, not only did my hair look so much better, it was easier to style and hold the style. I did use a fair amount, certainly two squeezes. A day on my hair looks the same. I would thoroughly recommend it. My only surprise was that there was no cap on the bottle. ## Frequently Bought Together - Joico Defy Damage Protective Shield | For Damaged, Color-Treated Hair | Protect Against UV & Thermal Damage | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine - Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz - Joico Defy Damage Protective Conditioner | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/122553240-defy-damage-protective-shield-100-ml](https://www.desertcart.co.uk/products/122553240-defy-damage-protective-shield-100-ml) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-27*