--- product_id: 118842766 title: "Airline: A Strategic Management Simulation Subsequent Edition" brand: "jerald r. smithpeggy a. golden" price: "£11.64" currency: GBP in_stock: true reviews_count: 6 url: https://www.desertcart.co.uk/products/118842766-airline-a-strategic-management-simulation-subsequent-edition store_origin: GB region: United Kingdom --- # Airline: A Strategic Management Simulation Subsequent Edition **Brand:** jerald r. smithpeggy a. golden **Price:** £11.64 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Airline: A Strategic Management Simulation Subsequent Edition by jerald r. smithpeggy a. golden - **How much does it cost?** £11.64 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/118842766-airline-a-strategic-management-simulation-subsequent-edition) ## Best For - jerald r. smithpeggy a. golden enthusiasts ## Why This Product - Trusted jerald r. smithpeggy a. golden brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Airline: A Strategic Management Simulation Subsequent Edition - Image 1](https://m.media-amazon.com/images/W/IMAGERENDERING_521856-T2/images/I/51NQR1E9QQL.jpg) ## Customer Reviews ### ⭐ Have The Antacid Standing By *by R***S on Reviewed in the United States on November 8, 2003* This is one of the least pleasant learning experiences I have ever been through. I used this book and associated software (which you must download) in a graduate Aviation Route Planning class, and this book takes every opportunity to disappoint.Understand that this is a simulation guide and you must use the simulation as part of a registered class. As for faults, there are many. The most glaring error is the almost total absence of information related to selections you must make from the very beginning. There is essentially no discussion of pros and cons of various options presented, therefore if any of the information is not completely understood prior to beginning the class (which obviously defeats the purpose of the class) errors can be made which can prove disastrous for the remainder of the simulation. Only my long history in the industry assisted me in making reasonable choices in the numerous gray areas.If you insist on taking a class that uses this simulation, buy a comprehensive airline management text and read it prior to starting the class (perhaps the books by Douganis would be most helpful). Don't even think about buying this for personal use; you will get nothing from it.As an aside, the software is extremely buggy (for myself and many others in my class), so be prepared to enter all decisions multiple times, have data disappear, never be able to find your information, etc.All in all this is without peer in the truly horrible textbook category. If you can take an equivalent course based on case studies, or for that matter ANY other text, by all means do so. I was obviously very disappointed by this book (and software): it sounded like a good idea at the time, and I genuinely thought it could prove of value to my knowledge of the materiel; instead all I got was indigestion. ### ⭐ boring *by E***G on Reviewed in the United States on December 26, 2013* this was required for a business class and was incredibly boring. the simulation of owning an airline sucks and i'm so glad i never have to do it again. ### ⭐⭐⭐⭐⭐ Strategic Management Simulation: Quick Arrival as expected *by A***A on Reviewed in the United States on February 10, 2010* The book is missing some pages, as warned. Other than that, the book came within a few days in pretty excellent condition. Very cheap & efficient. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/118842766-airline-a-strategic-management-simulation-subsequent-edition](https://www.desertcart.co.uk/products/118842766-airline-a-strategic-management-simulation-subsequent-edition) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-21*