- NATURAL CAVITY PROTECTION: Contains 6 - 4.7-ounce tubes of whitening toothpaste gel in Sweet Mint flavor. Find that foamy fresh feeling with an exclusive all-natural formula clinically proven to whiten your teeth..
- FREE FROM ARTIFICIAL SWEETENERS: Simply White protects your teeth, while also using naturally sourced silicas for clinically proven whitening without bleaching s. Simply White is also the only natural whitening toothpaste to earn the ADA Seal..
- SMILE WITH TOMS: Toms toothpaste is made from ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing..
- CERTIFIED B-CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose..
- GIVING FOR GOODNESS: We believe in giving back. Tom's of Maine donates 10% of our profits to charities committed to children's , education and the environment. Employees donate 5% of paid time to causes they are passionate about in their communities..
Product Description
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Tom's of Maine uses naturally sourced, naturally derived
ingredients to create personal care products that work. This
whitening toothpaste proudly sports the ADA Seal. Toms natural
toothpaste contains no artificial ingredients, like bleaching
s.
From the Manufacturer
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Employee Goodness Day at Mt. Agamenticus, York, Maine
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Example: I.P.S. for Tom’s of Maine, Simply White Toothpaste
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We believe what’s inside matters.
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All of us at Tom's of Maine share a passion for quality and
natural goodness that stretches back over 40 years. Our personal
care products are made only of ingredients derived from nature.
That means no artificial colors, flavors, fragrances,
preservatives, animal ingredients or animal testing. You deserve
the peace of mind that comes with knowing that the products you
choose work and are made by a company that shares your values.
Simply White Toothpaste
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At Tom's we believe that natural is as much about what's in a
toothpaste as what's not. Simply White uses naturally sourced
silicas for clinically proven whitening without bleaching
s, so you can bring back the natural beauty of your
smile. Simply White is also the only natural whitening toothpaste
to earn the ADA Seal!
We share every Ingredient, its Purpose, and its Source (I.P.S.)
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We’re proud of our ingredients and want you to know about each
one, including its purpose and source. The image above shows you
the I.P.S. for Simply White toothpaste.
A little bit more about us.
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We first pioneered our idea of natural, sustainable and
responsible personal care products back in 1970. From toothpaste
and mouthwash to deodorant and bar soaps, our love of nature
inspires every product we create. Tom’s of Maine has sponsored
hundreds of nonprofit efforts by giving back 10% of our profits.
Our employees’ ideas for improving sustainable standards are
critical to the responsible way we do business. And our
partnerships with customers, suppliers and community groups allow
us to do even more to make a difference for people and the
planet.
What makes a product natural and good? At Tom’s, it includes how
we make it.
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Our standards for natural
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* Sourced in nature
* Simple and understandable ingredients
* Free of artificial preservatives, colors, sweeteners, flavors,
fragrances, and other additives
* Free of animal ingredients
* Made of high-quality ingredients
* Subject to limited processing
* Purposeful in the system of ingredients
* Promote ally grown ingredients wherever possible and
practical
Did you know...
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Tom’s of Maine also offers Mouthwash, Toothbrushes, and Floss, as
well as a variety of personal care products like Deodorant,
Antiperspirant and Bar Soap.
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Simply WhiteView larger
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CareView larger
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SensitiveView larger
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Wicked Fresh!View larger
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Antiplaque & WhiteningWhitening✓✓✓Fights
Cavities✓✓✓✓Sensitive✓Freshens Breath✓✓✓✓✓Helps fight Tartar and
Plaque build *with regular brushing✓✓✓Fluoride-Free **not
pictured✓✓